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The Startup Ideas Podcast

Greg Isenberg
The Startup Ideas Podcast
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  • The Startup Ideas Podcast

    “Learn AI” Is Bad Advice. Learn These Instead

    25.06.2026 | 29 min.
    In this solo episode, I lay out the six skills I believe stay valuable as AI grows more capable. I chose these six because each one is open to anyone, each one starts this weekend, and each one rises in value as AI improves. I walk through agents and local models, distribution, robotics, curation, the builder distributor, and IRL community building, with one concrete first rep for every skill. My goal is to hand you one simple, clear map of where the world is heading and exactly how to begin.

    Timestamps

    00:00 – Intro

    00:57 – Skill 1: Running AI Agents and Local Models

    04:51 – Skill 2: Marketers Who Build Distribution

    09:03 – Skill 3: Robotics Engineers Who Build and Source Hardware

    14:29 – Skill 4: Curators Who Yap and Make Short-Form Video

    19:05 – Skill 5: The Builder Distributor

    23:11 – Skill 6: IRL Community Builders

    27:34 – Build Your Skill Stack

    Key Points

    I chose these six skills because each one rises in value as AI improves.

    Skill 1 is the grown-up version of prompt engineering: I design an AI worker with context, tools, memory, permissions, and a goal.

    Distribution beats posting, so I learn where attention already lives and turn it into trust before I sell.

    Hardware is the new frontier: cheap arms, open-source robot learning, and supplier sourcing put robotics within my reach.

    As the builder distributor, I ship the product and win the attention in one loop, which makes the one-person company real.

    Real rooms grow scarce and valuable, so I build belonging, trust, and context as my edge.

    Numbered Section Summaries

    The Premise: What Stays Valuable as AI Improves I open by picturing a near future where AI builds and writes almost anything, then ask which skills hold their value. I narrow it to six skills that anyone can start this weekend, each one climbing in value as AI gets better.

    Skill 1 — Agents and Local Models I describe the move from typing prompts to designing a small AI employee with context, tools, permissions, memory, a goal, and a way to check its own work. I add local models with tools like Ollama and LM Studio so you learn which jobs want a giant brain and which jobs want a reliable worker, and I suggest building a daily briefing agent with three sources as your first rep.

    Skill 2 — Marketers Who Build Distribution I explain that distribution runs far deeper than posting: it means knowing where attention already lives and the exact words people use to describe their problem. The winning marketer becomes part researcher, storyteller, media operator, and community builder, and the first rep is a distribution map plus 20 hooks for a single idea.

    Skill 3 — Robotics Engineers Who Build and Source Hardware I share my big insight: the last decade rewarded moving pixels, and the next decade rewards moving atoms too. With cheap cameras, low-cost arms like the SO-100 / SO-101, open-source work like Hugging Face LeRobot, and small VLA models, I suggest assembling a low-cost arm, teaching it one boring task, documenting every failure, and learning supplier sourcing on Alibaba.

    Skill 4 — Curators Who Yap and Make Short-Form Video I cover the curator who watches the timeline and says "this matters because…," translating new models, launches, and news for a specific niche. The algorithms reward raw, authentic yapping that carries a real take, and my rep is a seven-day curation sprint paired with a taste file of hooks, analogies, and titles you love.

    Skill 5 — The Builder Distributor I make the case that AI compresses the old build-versus-sell split into one person who prototypes the product, writes the launch thread, records the demo, DMs the first users, and iterates. The loop is the whole game, and my rep is a 48-hour loop: build the smallest version of one problem, then create 10 pieces of distribution before you feel ready.

    Skill 6 — IRL Community Builders I close with the old-school skill that grows more valuable as work moves to agents and feeds: real rooms full of ambitious people. Scarcity moves toward belonging, trust, and context, so I suggest hosting six to eight people around one sharp question and sending a recap that turns the room into a network

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/
  • The Startup Ideas Podcast

    GLM 5.2 Clearly Explained (and how to set it up)

    23.06.2026 | 22 min.
    In this episode I sit down with Amir to get tactical about running local AI models as part of a daily workflow. We center on GLM 5.2 from ZAI, how it stacks up against frontier models like Opus 4.8, and how a fusion approach lets you sequence a heavy thinking model with a lighter execution model for the best output at the lowest cost. Amir walks through setup in Cursor and Codex via OpenRouter, shares real token-cost math, and demos GLM 5.2 refining a live app. By the end you will know how to start today, where local models shine, and how model chaining keeps spend in check.

    Timestamps

    00:00 – Intro

    02:09 – GLM 5.2 and Z AI

    04:01 – Specs: 1M context and Terminal Bench 2.1

    05:22 – Making sense of benchmark scores

    06:42 – Setup in Cursor or Codex with OpenRouter

    10:18 – Local model upside: buy a machine, run tasks

    11:42 – Token cost: 44 cents versus $2.38

    13:36 – Future-proofing with an upfront hardware bet & The Uber subsidy analogy

    16:49 – Model chaining and the vision workaround

    19:23 – Token maxing vs routing tasks to the right model

    20:54 – Answering the "cost is irrelevant" crowd

    21:59 – Closing thoughts

    Key Points

    GLM 5.2 ships with a 1M-token context window and scores 81 on Terminal Bench 2.1, landing about four points behind Opus 4.8.

    A fusion approach (a term OpenRouter coined) sequences models: plan with Opus, execute with GLM 5.2, review with Composer 2.5 or Codex 5.5.

    Running GLM 5.2 in the cloud through OpenRouter costs roughly 44 cents for a task that runs about $2.38 on Opus 4.8 — close to a 5X saving.

    You can start today with credit-based access: load $20 in OpenRouter and route tasks to the right model.

    For images, Amir uses Opus 4.8 to read screenshots and describe them, then hands the layout to GLM 5.2 to act on.

    Teams are shifting from token-maxing to output-maxing, making model governance and chaining the smart play

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND AMIR ON SOCIAL

    Humblytics: https://humblytics.com/?via=community

    X/Twitter: https://x.com/amirmxt

    Youtube: https://www.youtube.com/@amirmxt
  • The Startup Ideas Podcast

    Making $$$ with IOS apps

    15.06.2026 | 48 min.
    In this episode I sit down with George Lampropoulos, a 19-year-old founder who turns AI-built mobile apps into real revenue. George walks through his framework for reaching $10K a month—roughly $333 a day—starting with a simple, sellable idea you actually care about and ending with a distribution plan anyone can run. He shares the numbers behind WrestleAI (100K-plus downloads and close to $200K in revenue) and explains why a sharp "gotcha feature" and a clean Instagram funnel do most of the heavy lifting. We also dig into closing influencers, hiring a VA, running paid ads, and reading the metrics that decide whether you grow. If you want a practical, founder-tested playbook for building apps with AI, this one delivers.

    George’s $10K/mo app playbook: https://startup-ideas-pod.link/George-app-playbook

    Timestamps

    00:00 – Intro

    01:54 – George's track record with WrestleAI

    02:36 – How AI unlocks fresh app ideas

    06:29 – Reverse-engineering a viral idea from your feed

    16:16 – Designing the UI/UX of the app

    17:49 – The gotcha feature that sells the app

    21:25 – Onboarding that converts

    23:04 – Actionable Plan to $10k/mo

    28:55 – Outreach as a numbers game

    33:35 – Paid ads clearly explained

    36:20 – Reading metrics: conversion, ARPU, retention

    38:30 – TLDR: a great product earns inbound creators

    39:51 – Answering the vibe-coding skeptics

    39:51 – Scaling with vibe-coded app

    43:35 – Why now is the app-building boom

    46:05 – Closing Thoughts

    Key Points

    I learn why a simple, sellable idea you're passionate about beats pure distribution every time

    George breaks down the "gotcha feature"—one feature so clear that five seconds explains the whole app

    We cover a clean Instagram page that doubles as a sales funnel and as social proof for recruiting creators

    George shares his influencer playbook: lead with relationships, close on a call, and aim for a $2 CPM

    I get his paid-ads starter method—5 to 15 creatives, $100 a day, then keep the winners.

    George explains the metrics that matter early: conversion rate, a $2 ARPU target, and retention

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND GEORGE ON SOCIAL

    X/Twitter: https://x.com/GeorgeLampro20
  • The Startup Ideas Podcast

    Claude Fable 5 is BANNED. What to do?

    13.06.2026 | 24 min.
    In this solo episode, I walk through the implications of the ban of Claude Fable 5 — the most powerful model on the planet and the one I planned to build with — after the US government sent Anthropic a letter. I make the case for local AI by walking through the benefits: intelligence that lives on your own hardware, stays private, runs free after the hardware cost, and keeps working through bans, outages, and price hikes. I lay out the exact order I'd learn it in — runtimes, model-to-hardware matching, quantization, and agents — and I name the specific tools and models I reach for. Then I hand you five startup ideas that exist precisely because intelligence now sits on your desk. The payoff for you is a clear plan to own a resilient layer of your stack starting this week.
    Timestamps
    00:00 – Intro
    01:20 – The Fable 5 Ban
    02:31 – Renting Access vs. Owning Intelligence
    03:41 – How a Local Model Works
    07:19 – The Local Model Stack
    08:45 – Match Model to Machine
    10:45 – Pick Your Model (Qwen 3, DeepSeek, Gemma, Llama)
    13:09 – Quantization Explained
    14:36 –The Local Agent Loop
    17:45 – Model Routing (The Real Skill)
    18:44 – Five Startup Ideas for the Local-AI Era
    22:17 – Closing Thoughts
    Key Points
    One government letter took Fable 5 offline overnight, which is why I now own a private layer of my stack.
    Local models already handle roughly 80% of everyday ChatGPT or Claude tasks, fully offline and free after hardware.
    I'd learn it in order: runtime first (LM Studio or Ollama), then match model size to your RAM.
    A 12-billion-parameter model on 16 GB of RAM is the sweet spot where most people should live.
    Quantization (look for Q4) roughly halves the memory a model needs while keeping quality high.
    Pointing an agent like Hermes at a local model turns your desk into a private, always-on mini data center.
    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
    FIND ME ON SOCIAL
    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/
  • The Startup Ideas Podcast

    You are using Claude Fable 5 wrong

    11.06.2026 | 33 min.
    Get my Fable 5 prompt pack: https://startup-ideas-pod.link/fable5-prompt-pack

    In this episode I break down how to get the most out of Fable 5, the most powerful model I've ever used. I move past the benchmarks and go straight into tactical use cases, copy-and-paste prompts, and startup ideas you can build today. I walk through tournaments for copy and landing pages, an interview-before-build workflow that hunts for product-market fit, and ways to point Fable at contracts, churn data, and years of your own notes. I close with three of my favorite startup ideas — a synthetic focus group firm, 48-hour custom software, and a contract refund firm — plus the exact prompts behind each. My goal here stays simple: leave you ready to build and earn with Fable 5 while it remains included in your plan.

    Timestamps

    00:00 – Intro

    02:22 – Anthropic Employee Edits a Launch Video With Fable

    05:50 – Building an AI Content Engine

    07:30 – Best way to configure Fable 5

    08:42 – Prompt 1: Copywriting Tournament for Landing Pages

    13:18 – Prompt 2: The Interview-Before-Build Prompt

    18:34 – Prompt 3: Hire Fable to Kill Your Company

    20:18 – Prompt 4: Your One-Page Operating Manual

    21:20 – Prompt 5: Find the Gaps Worth Filling

    22:06 – Prompt 6: Negotiation Simulator

    23:11 – Prompt 7: The 80-Page Second Opinion on Contracts

    24:56 – Prompt 8: Make Fable Build Its Own Tools

    25:47 – Startup Ideas

    31:23 – Closing Thoughts

    Key Points

    I show why low effort is the alpha, since Fable Low beats Opus High on routine work.

    I run tournaments — landing pages and ad copy scored by AI judge panels — to ship far stronger output.

    I use an interview-before-build prompt so Fable pushes back and writes specs with real product-market-fit odds.

    I point Fable at big datasets — contracts, churn data, support tickets, years of notes — to surface money and patterns.

    I share startup ideas Fable 5 makes viable today, including a synthetic focus group firm and a contract refund firm.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/
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Om The Startup Ideas Podcast
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas
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