Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us Fan Mail
We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio.
We explore how teens decide what to trust, why talkability beats old word of mouth. Among other areas we cover: 

• Teens’ scepticism, AI fatigue, and platform-native creative
• SuperAwesome’s role enabling safe, compliant youth marketing
• YouTube and TikTok as top discovery and ad recall channels
• Creator freedom over rigid briefs for authenticity
• Six fandom stages: discovery, trial, deepen, engage, exit, re-entry
• Crossovers to grow incremental audiences and spark returns
• Global patterns across UK, US, France, Germany
• What makes a strong agency partner and collaborative insight

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail
Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. 
Alongside other issues we get into:
- How the programmatic sample market rewards speed and completions, not care and candour. 
- We map the real supply chain behind panels today, from proprietary communities to rewards sites and intermediaries that resell traffic through APIs.

-. We explain how to spot when you need real people and where synthetic respondents fall short on detecting change or answering outside the model’s scope.
- How to use AI as a force multiplier in creative testing and workflow.

-  We also pull back the investor lens: why legacy cost structures struggle, where private equity is placing bets, and how AI can improve both revenue velocity and margins for leaner operators.

If you buy sample, lead insights, or build research tech, this is a candid (albeit selective) tour of what’s broken, what’s working, and what to do next.
All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail
Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to  the  terraces at Old Trafford, then into the guts of how insights work really gets done. Among other areas, in part 1 we cover

• Judging cheese and the risk of palate fatigue
• Becoming a Manchester United fan and then leader
• Why researchers often miss the C‑suite,
• Operational economics: legacy operating models and DIY’s limits
• AI agents, fieldwork automation, and new pricing
• Whether specialist agencies can elevate to consulting value.
• Two career path options: strategy shapers and method builders

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail
In a world like sports  - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment?  Well, I can't think of anyone better to explain that balance than the  fantastic  Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.)  We dig into:
- Nicole's journey from pet food research to movies, video games, e-sports and sport.
- How audience behavior has shifted in the world of games
- Where AI helps analysis without breaking trust
- The unique mechanics of entertainment sector forecasting
- The reality behind the E-sports boom
- The emergent uses of consumer data to fill out stadiums and monetize sports content

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail
If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model?  Just a couple of the subjects we get into in part 2 of the opening interview of the new FutureView series with Jonathan Williams of One Strategy Studio. In part 1 we explored Jonathan’s entrepreneurial journey thought the insight space and we now move onto the question of funding and financial sustainability the sector, including:
 -          The importance of value, rather than time, based pricing
-          Why it may not be a good ideas to ask consumers (in the first place, anyway)
-          How far can you get using AI
-          Dealing with concerns around hallucinations
-          Why raising money through VC/ PE may not be the right model for insight businesses
-        Does SaaS work for insight businesses>
-         What Jonathan has changed his mind about recently…
 
 
All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]