Joining host Tom Dawson are:Lizzie Dunford, Director, Jane Austen's House MuseumSusan Rayner, Head of Commercial & Visitor Experience, Jane Austen's House MuseumDirector Lizzie Dunford and Head of Commercial & Visitor Experience Susan Rayner share how Jane Austen’s House, a small but world-famous museum in rural Hampshire, thrives as a self-funded organisation. They discuss the impact of the 250th anniversary of Austen’s birth, their strategy for running at a surplus, and how retail is used not just for income but as a marker of visitor engagement. With a supportive team culture, creative programming, and a global fanbase, the museum delivers once-in-a-lifetime experiences for visitors while planning strategically for a sustainable future. There are important lessons and helpful advice here for cultural and heritage venues of all sizes who would also love to grab opportunities with positivity and an innovative outlook.
The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.Host Tom Dawson is COO for the Association for Cultural Enterprises.https://culturalenterprises.org.uk/
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39:45
Building A Multiple Revenue Stream Model (with Richard Morsley, CEO, The Historic Dockyard Chatham)
Richard Morsley is the CEO of Chatham Historic Dockyard Trust. It's a vast site with a unique history. Although no longer in active service, this heritage site has managed to embrace its challenges (a vast footprint containing many unique buildings in need of preservation) and turned them into commercial opportunities. For example, its iconic rope-making facility, which not only keeps a local craft alive... but also provides sellable products that end up everywhere from movie sets to gyms.In this episode Richard shares his advice on building a multi-revenue stream model, harnessing enterprise opportunities from property to filming locations and TV fan tours to partnerships with outside IP like Lego.
The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.Host Tom Dawson is COO for the Association for Cultural Enterprises.https://culturalenterprises.org.uk/
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38:47
Cornish Cultural Attractions
With the school summer holidays just weeks away, parts of the country where visitor numbers are massively seasonal are preparing themselves for the most important time of their commercial year. Cornwall is remote and experiences vast seasonality in visitor numbers... yet it has a vibrant cultural enterprise scene and boasts some of the UK's most iconic attractions.Two Cornwall experts join host Tom Dawson to reveal lessons, insights and inspiration that will be useful to anyone involved in the operation, marketing and financial health of cultural venues readying themselves for the summer season.Guests:Zoë Curnow - formerly Executive Director Minack Theatre, now Head of Operations, St Michael's MountJulia Twomlow - Creative Director and CEO, PK Porthcurno
The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.Host Tom Dawson is COO for the Association for Cultural Enterprises.https://culturalenterprises.org.uk/
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41:55
Families in Museums
How can cultural venues best serve the increasingly important families market? What are examples of current best practice? Where are the challenges and opportunities? What trends are emerging that organisations should be aware of and adapt to? Host Tom Dawson gathers an expert panel to address all these questions and more:Amy Akino-Wittering, Head of Operations & Commercial, Young V&AAlison Bowyer, CEO, Kids in MuseumsCaroline Jones, CEO & Director, Story Museum
The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.Host Tom Dawson is COO for the Association for Cultural Enterprises.https://culturalenterprises.org.uk/
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34:16
Marketing & Commercial: Working Together
Many cultural organisations and venues still need to improve how different parts of the organisations understand each other and work together. When collaboration happens well, stories from all teams can be harnessed by Marketing to bring both commercial benefits and progress on overall purpose and mission. This episode's expert panel explains how to break down silos and do collaboration well - especially between Marketing and Commercial.Expert Panel:Caroline Reid, Director of Commercial Enterprises, National Trust for ScotlandLucy Paul, Marketing Executive, National Trust for ScotlandAbbigail Ollive, Visitor Attraction Director, Castle HowardFrankie Wakefield, Deputy Head of Marketing, Shakespeare's Globe***Please take our survey to help us shape the podcast:www.artsandculturepodcast.com
The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.Host Tom Dawson is COO for the Association for Cultural Enterprises.https://culturalenterprises.org.uk/
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Tom Dawson from the Association for Cultural Enterprises seeks out innovation, best practice and excellence behind the scenes at the UK's museums, galleries and heritage sites. Sponsored by King & McGaw.
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