Hot Smart Rich with Maggie Sellers Reum

Vivian Tu (@YourRichBFF) sits down with Maggie for some unfiltered girl talk about the Wall Street lessons that led her to walk away from a $625K job and build a $7M media empire - and to talk about her new New York Times bestselling book, Well Endowed!

She breaks down her proprietary 5-step STRIP method for ambitious women who want to build wealth, create generational security, and rethink what it really means to be “filthy rich.” From the dating questions you should ask to get “financially naked” with a partner, to knowing when to stay in your job and when to make your next move, Vivian shares a practical blueprint for taking control of your money and building a life on your own terms.

Timestamps:

00:00:00 Intro
00:02:11 Growing Up Without Money
00:03:53 First Step To Wealth
00:06:14 Power Of Elite Résumés
00:07:47 When To Leave Jobs
00:09:26 Opportunity During Recessions
00:11:25 Fixing Bad Money Habits
00:16:05 Rich vs Looking Rich
00:18:07 Should You Bet On Yourself
00:20:59 Finance Basics Everyone Needs
00:23:59 Understanding The STRIP Method
00:25:11 Path To Financial Freedom
00:26:59 Fiverr Ad
00:28:02 Weekly Money Habits
00:30:00 How Much To Start Investing
00:31:07 Building Wealth Online
00:31:33 Internal vs External Mindset
00:33:28 Balancing Spending And Saving
00:37:23 Credit Card Marketing Explained
00:41:02 Credit Card Red Flags
00:43:30 When To Talk Money Dating
00:45:54 Generational Wealth Debate
00:48:24 Who This Book Helps
00:49:34 Controversial Housing Advice
00:51:08 Stan Ad
00:52:10 Pique Ad
00:53:08 Meaning Of Well Endowed
00:54:42 Money In Relationships
00:56:04 Saver vs Spender Couples
01:01:01 Don’t Marry A Loser
01:04:06 Creator Income Reality
01:04:57 Walking Away From $625K
01:06:08 Cost Of Entrepreneurship
01:09:25 Spending vs Enjoying Life
01:10:00 Last Credit Card Purchase
01:10:27 Most Expensive Card Charge
01:10:46 Favorite Comfort Creator
01:11:12 Should You Buy Sales?
01:11:39 This Season Of Life
01:11:58 Vivian’s Daily Mantra
01:12:44 Where To Find Vivian

Purchase Vivian Tu’s new book Well Endowed here: https://www.harpercollins.com/pages/wellendowed

Follow Vivian Tu: www.instagram.com/your.richbff

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Sponsors:

Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

Pique - https://piquelife.com/hsr for 10% off

Bilt - http://joinbilt.com/hsr

⸻

Hot Smart Rich: Your Business & Culture Gossip
For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
Instagram: https://www.instagram.com/hotsmartrich/
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Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
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Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men.

From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder.

Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women.

Timestamps

00:00:00 Intro

00:02:27 What You’ll Learn In This Episode

00:03:05 Being Called A “B*tch” In Business

00:04:07 Escaping The People-Pleaser Trap

00:05:22 Online Persona vs Boss Reality

00:06:48 Hiring Fans vs Hiring The Best Talent

00:07:54 The Pressure Of Being A Public Founder

00:09:32 Why Having A Platform Makes Leadership Harder

00:11:25 Who She Really Is Behind The Brand

00:12:21 Why She Stopped Being So Curated Online

00:14:42 Building The First Female $1B Athleisure Brand

00:17:56 How Female Founders Break The $50M Ceiling

00:21:12 Designing Activewear Around The Female Cycle

00:24:11 Why Women Should Train With Their Cycle

00:25:44 Why She Refuses To Build Menswear

00:26:41 Stan Ad

00:27:42 Inside The $190M Fitness Brand

00:30:36 The Viral Product That Changed Everything

00:30:59 The Product Idea She Had During Pregnancy

00:33:44 The Dark Side Of Going Viral

00:34:37 How Founders Build Thick Skin Online

00:36:04 Fame vs Freedom As A Founder

00:38:52 Why Women Still Tear Each Other Down

00:39:50 Dealing With Hate As A Female Founder

00:42:00 Her 6-Step Personal Rebrand Framework

00:47:37 How To Build Motivation That Lasts

00:49:00 Money Mindset As A Founder 

00:51:07 Why Winning Is Her Biggest Motivation

00:52:23 When She Feels Most Alive

00:55:10 Staying Relevant Without Oversharing

01:00:06 Pique Ad

01:01:05 Bilt Ad

01:02:17 Running A Business With A Personal Brand

01:04:02 How To Choose The Right Co-Founder

01:05:41 What She Learned About Love And Partnership

01:09:15 Why Successful Women Want To Be Led At Home

01:11:13 The Lesson From Dating A Co-Founder

01:12:42 Rapid Fire Questions Begin

01:13:20 Why She’s Leaving LA For Miami

01:17:57 Her Favourite Wellness Brands

01:18:41 Why She Doesn’t Watch Other Creators

01:19:16 The Belief She Lives Her Life By

01:19:33 Where To Find Krissy Cela

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Sponsors:

Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

Pique - https://piquelife.com/hsr for 10% off

Bilt - http://joinbilt.com/hsr

⸻

Follow Krissy Cela
www.instagram.com/krissycela

Check out Oner Active:
oneractive.com

⸻

Hot Smart Rich: Your Business & Culture Gossip
For ambitious women wanting to own the room, gain power, and build wealth.

Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married.

From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money.

Timestamps:

00:00:00 Intro

00:02:00 What Makes an ‘IT’ Girl?

00:02:55 Chriselle Before Fame

00:04:02 Breaking Free from Perfection

00:06:34 Influencer or CEO?

00:08:14 The Moment Chriselle Stopped Pretending

00:10:08 Buying PHLUR Amid Divorce

00:12:09 Why ‘Buy, Don’t Build’

00:13:03 Taking Over a Brand

00:13:42 First Move as a Brand Owner

00:14:56 What Selling a Company Really Means

00:16:59 The Role of People in Business

00:19:52 Pain vs. Pleasure: What Drives Action?

00:22:40 Secret to Storytelling

00:24:02 Stan Ad

00:25:37 Be Authentic or Fail

00:28:24 Documenting Divorce

00:29:43 The Cost of Sharing Your Life

00:30:56 Marriage Lessons Chriselle Learned

00:32:14 Why Every Business Needs a Contract

00:34:25 How ‘Rich Mom’ Went Viral

00:36:12 Backlash of Being a ‘Rich Woman’

00:38:50 The Shift in Public Perception

00:41:14 Pique Ad

00:42:12 Bilt Ad

00:43:24 Chriselle on AI

00:45:15 Do You Identify as a Creator?

00:46:58 Embracing Creativity

00:48:08 Balancing Trends & Creativity

00:51:19 Sharing Your Story Bravely

00:53:08 I Bought Myself An Engagement Ring

00:54:37 Missing Person vs. Father Figure

00:55:10 Chriselle’s Favorite Beauty Brand

00:56:44 Entrepreneurship vs. Divorce vs. Co-Parenting

00:58:41 One Word to Describe Your Life

01:00:35 The ONE Thing to Hear on Hard Days

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Sponsors:

. Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

. Pique - https://piquelife.com/hsr for 10% off

. Bilt - http://joinbilt.com/hsr

⸻

Follow Chriselle Lim:

Instagram: www.instagram.com/chrisellelim

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to get rich in 2026, stop thinking like an employee and start owning assets!

Money expert Codie Sanchez breaks down why we’re in an ownership race, how AI and the shifting job market are rewriting wealth creation, and why those without equity risk falling permanently behind. She explains how to use your 9-5 income to build leverage, negotiate equity, and start buying cash-flowing “boring” businesses without quitting your job.

They expose the spending traps targeting women, the mindset shift from consumer to owner, and the exact businesses Codie would invest in right now.

Timestamps:
00:00:00 Intro00:02:00 The Asset Ownership Race00:03:13 Women & Money Conversations00:04:40 Speak The Language Of Wealth00:08:05 The Cost Of Crying At Work00:11:39 Women In Male Industries00:13:56 Your 20s: Get In The Room00:15:56 Business Or 9–5?00:18:01 How To Get Hired In 202600:19:31 Codie’s Hiring Formula00:21:28 Why Women Must Learn AI00:22:37 Get Rich With A 9–500:27:40 Fiverr Ad00:28:43 Skip The MBA00:33:10 If You Want To Get Rich, Do This00:40:59 Traits Of Great Entrepreneurs00:44:42 How To Buy A Business00:49:01 Where To Find Deals00:51:12 Businesses To Avoid In 202600:53:09 Why Main Street Wins00:54:57 3 Ways To Get Equity00:57:32 Wealth vs Fame00:59:46 Train For Risk01:00:51 Stan Ad01:02:55 Losing $12M01:08:11 Building Your Asset Portfolio01:11:07 Why Founders Need A Personal P&L01:12:32 When To Sell A Business01:13:39 Why I Don’t Raise VC01:18:17 Working With My Husband01:19:57 Love & Power Dynamics01:34:28 Last Credit Card Purchase01:35:47 Laundry Or Painting?01:38:16 This Season Of My Life01:40:09 Where To Find Codie
⸻

Sponsors:

. Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com

. Stan - Learn more at https://stanley.stan.store/?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

⸻

Follow Codie Sanchez:
Instagram: /www.instagram.com/codiesanchez

⸻

Hot Smart Rich:
Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers

⸻

Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is rewriting entrepreneurship - and Cat Goetze quietly used it to build a $750K business in just 6 months.

Maggie and Cat Goetze (AI expert and Physical Phone founder) unpack what really happened when she used AI to create and scale her business - including the exact prompts she used and the specific AI models she still relies on. They dive into fake influencers, AI flooding social media, and whether 2026 could be a breaking point for creators. If you’re building online, this is the behind-the-scenes playbook most founders aren’t sharing.

Timestamps:
00:00:00 Intro
00:02:40 Why Everyone Defaults to ChatGPT
00:04:05 Best AI Platforms Compared (ChatGPT vs Claude vs Gemini)
00:05:36 Which AI Model Should You Actually Use?
00:07:42 How Long Does AI Take to Learn You?
00:10:01 How Many AI Tools Should You Use?
00:11:19 AI Hype vs Reality
00:13:53 Is AI Making Us Dumber?
00:16:35 How I Use AI to 10x My Workflow
00:19:24 Can ChatGPT Think Like Your Dream Mentor?
00:20:19 Can AI Give Advice Like Maggie Seller Reum? (Live Test)
00:23:26 AI Predicting Human Behavior
00:25:20 Beehiiv Ad
00:26:42 The Rise of AI Influencers
00:31:16 AI Made 25% of Super Bowl Ads
00:32:31 AI & Unreal Beauty Standards
00:34:30 How Humans Compete With AI
00:37:30 Why Women Use AI Less Than Men
00:40:26 How Women Should Be Using AI
00:45:40 How I Made $750K in 6 Months With AI
00:48:57 Why Build a Team in the AI Era?
00:50:46 How CatGPT Got Into AI
00:55:14 Bilt Ad
00:56:17 Owning the Room as a Woman in Tech
00:58:49 Can AI Teach Confidence?
01:01:35 The Physical Phone Business Idea
01:05:50 Future-Proof Business Framework
01:09:21 How to Decide What to Say Yes To
01:15:08 My Favorite ChatGPT Prompt
01:17:59 Using My Workflow as an AI Case Study
01:22:08 Using AI for Trend Reports
01:24:11 Are Your ChatGPT Chats Connected?
01:26:55 Last Thing I Bought on My Credit Card
01:27:12 Favorite Comfort Creator
01:27:26 ChatGPT or Claude: Pick One
01:28:16 Landline or Social Media?
01:28:24 If I Could Only Use AI for One Thing
01:28:40 Craziest Thing I’ve Asked AI
01:29:18 Naming This Season of My Life
01:29:36 One Life Lesson I’d Repeat Forever
01:30:18 Where to Find CatGPT
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Episode Sponsors:

. beehiiv - Use code HSR 30 at https://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-2-18&stripe_campaign_code=HSR30

. Bilt - http://joinbilt.com/hsr

⸻

Follow CatGPT:
Instagram: www.instagram.com/askcatgpt

⸻
Hot Smart Rich:
Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers

⸻

Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Learn more about your ad choices. Visit megaphone.fm/adchoices