Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.
In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.
If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.
Key moments in this episode -
00:00 – Why LinkedIn Company Pages fail
02:00 – Copying LinkedIn creators won't help your Page
04:00 – Stop Neglecting Your LinkedIn Company Page
06:00 – Content That Works on LinkedIn Company Pages
09:00 – LinkedIn Page advocacy for Company Page growth
11:00 – How To Use Your LinkedIn Page Best
13:00 – Templated Content Doesn't Work On Company Pages
14:00 – Smart LinkedIn experiments for Company Pages
15:00 – Build a Niche Audience for Your LinkedIn Page
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Michelle J Raymond on LinkedIn
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B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1
#LinkedIn #LinkedInCompanyPages #B2BMarketing

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.
Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.
This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.
Key moments in this episode -
00:00 Introduction: New Year, New Playbook
01:04 Reflecting on LinkedIn Changes in 2025
01:34 Understanding the 360Brew LinkedIn Algorithm
03:41 Key Shifts in LinkedIn's Platform
07:42 The Importance of a Strong LinkedIn Strategy
11:06 Revamping Your LinkedIn Presence
13:44 The Power of Two: Company Pages and Employees
16:36 Final Thoughts and Looking Ahead
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

What does brain science really teach us about LinkedIn marketing for B2B marketers?
In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.
You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.
If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.
Key moments in this episode -
00:00 LinkedIn Marketing Myths in B2B
02:50 Emotion and Decision-Making in LinkedIn Marketing
05:45 Fear, FOMO, and Loss Aversion on LinkedIn
08:20 Repetition and Trust in LinkedIn Marketing
11:35 LinkedIn’s Shift from Reach to Relevance
14:50 Niche LinkedIn Marketing for B2B Growth
18:15 Reducing Friction in LinkedIn Marketing Content
22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn
25:45 One LinkedIn Marketing Change B2B Marketers Should Make
29:10 The Future of LinkedIn Marketing for B2B Brands
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1
Metricool Social Media Study 2026

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.
In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.
They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.
You’ll learn:
Why LinkedIn strategy must align with real marketing fundamentals
How brand and relevance drive better B2B outcomes on LinkedIn
What role LinkedIn should play in your wider marketing mix
How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.
Key moments in this episode -
00:00 – The B2B Marketing Reset for 2026
02:15 – Why AI Is Hurting LinkedIn Strategy
09:30 – Bringing Brand Back to LinkedIn
16:10 – Rethinking LinkedIn’s Role in B2B Marketing
21:40 – Aligning Marketing Strategy and LinkedIn
26:40 – How to Prepare Your LinkedIn Strategy for 2026
30:15 – Final Advice for B2B Marketers
Connect with Bec Chappell on LinkedIn
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3
#b2bmarketing #linkedin #linkedinmarketing

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.
In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.
Key moments in this episode -
00:00 — The wild year LinkedIn kept us guessing
01:00 — Why LinkedIn impressions no longer mean success
03:00 — The shift toward relevance + intent metrics
06:00 — The rise of comments as a powerful visibility tool
10:00 — Company Page Premium: worth it or not?
14:00 — Social selling gets harder as spam increases
18:00 — The unexpected decline of video content
22:00 — LinkedIn moves from networking to discovery
24:00 — What B2B marketers must focus on in 2026
25:00 — Michelle’s final advice for staying consistent and effective
🧠 Key Takeaways
Stop chasing impressions. Start designing content that earns Saves.
Comments = visibility, trust, and relationships. Prioritise them.
Premium for Pages can now function like a true landing page tool.
AI-driven spam and automation have made rapport more important than ever.
Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
Consistency and community beat every algorithm shift.

CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3
#LinkedIn #B2BMarketing2026