Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.
Key moments in this episode -
00:00 Introduction: Is Your Company Page Built to Grow?
01:10 Understanding the Four C's Framework
04:09 Clarity: Defining Ownership and Audience
06:19 Content: Crafting Engaging Posts
09:32 Community: Building Connections and Engagement
13:49 Cadence: Maintaining Consistency and Reporting
15:27 Conclusion: Implementing the Four C's for Success
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Michelle J Raymond on LinkedIn
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?
Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.
In this episode, you’ll learn:
What 360Brew really is (and what it isn’t)
How LinkedIn evaluates content signals today
Whether 360Brew changes reach or visibility
What 360Brew means for B2B marketers and Company Pages
Why strategy, relevance, and consistency still beat hacks

Key moments in this episode -
00:00 Introduction to LinkedIn's 360Brew
03:06 Understanding 360Brew: What It Is and Why It Matters
06:15 How 360Brew Works: A Deep Dive
07:49 Impact of 360Brew on Reach and Visibility
11:26 360Brew for B2B Marketers: Key Insights
15:06 Company Pages and 360Brew: Best Practices
18:00 Employee Advocacy in the Age of 360Brew
20:05 Posting Strategies and Formats on LinkedIn
21:47 Rapid Myth Busting and Final Thoughts
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInAlgorithm

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.
Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.
Key moments in this episode -
00:00 The Alignment Problem in Employee Advocacy
00:47 The Human Side of LinkedIn
01:26 Leadership Perspective on LinkedIn
05:31 Employee Perspective on LinkedIn
09:02 The Power of Communication
11:20 Alignment and Activation
14:25 Clarity and Confidence
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1
#LinkedIn #EmployeeAdvocacy #B2BMarketing

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.
In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.
If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.
Key moments in this episode -
00:00 – Why LinkedIn Company Pages fail
02:00 – Copying LinkedIn creators won't help your Page
04:00 – Stop Neglecting Your LinkedIn Company Page
06:00 – Content That Works on LinkedIn Company Pages
09:00 – LinkedIn Page advocacy for Company Page growth
11:00 – How To Use Your LinkedIn Page Best
13:00 – Templated Content Doesn't Work On Company Pages
14:00 – Smart LinkedIn experiments for Company Pages
15:00 – Build a Niche Audience for Your LinkedIn Page
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1
#LinkedIn #LinkedInCompanyPages #B2BMarketing

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.
Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.
This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.
Key moments in this episode -
00:00 Introduction: New Year, New Playbook
01:04 Reflecting on LinkedIn Changes in 2025
01:34 Understanding the 360Brew LinkedIn Algorithm
03:41 Key Shifts in LinkedIn's Platform
07:42 The Importance of a Strong LinkedIn Strategy
11:06 Revamping Your LinkedIn Presence
13:44 The Power of Two: Company Pages and Employees
16:36 Final Thoughts and Looking Ahead
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1