Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.You’ll learn:Why LinkedIn strategy must align with real marketing fundamentalsHow brand and relevance drive better B2B outcomes on LinkedInWhat role LinkedIn should play in your wider marketing mixHow to prepare your LinkedIn marketing for 2026 with confidenceIf you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.Key moments in this episode - 00:00 – The B2B Marketing Reset for 202602:15 – Why AI Is Hurting LinkedIn Strategy09:30 – Bringing Brand Back to LinkedIn16:10 – Rethinking LinkedIn’s Role in B2B Marketing21:40 – Aligning Marketing Strategy and LinkedIn26:40 – How to Prepare Your LinkedIn Strategy for 202630:15 – Final Advice for B2B MarketersConnect with Bec Chappell on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#b2bmarketing #linkedin #linkedinmarketing

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing01:00 — Why LinkedIn impressions no longer mean success03:00 — The shift toward relevance + intent metrics06:00 — The rise of comments as a powerful visibility tool10:00 — Company Page Premium: worth it or not?14:00 — Social selling gets harder as spam increases18:00 — The unexpected decline of video content22:00 — LinkedIn moves from networking to discovery24:00 — What B2B marketers must focus on in 202625:00 — Michelle’s final advice for staying consistent and effective🧠 Key TakeawaysStop chasing impressions. Start designing content that earns Saves.Comments = visibility, trust, and relationships. Prioritise them.Premium for Pages can now function like a true landing page tool.AI-driven spam and automation have made rapport more important than ever.Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.Consistency and community beat every algorithm shift.CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#LinkedIn #B2BMarketing2026

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.Key moments in this episode - 00:00 Guest Intro - Zoe Bermant03:19 The Decline of Company Page Reach04:54 Strategies to Navigate Reduced Reach05:44 The Role of LinkedIn Premium06:23 The Importance of Organic Content and Boosting08:59 LinkedIn Company Pages Premium: Features and Benefits28:49 Challenges and Solutions for Social Media Managers35:32 Final ThoughtsConnect with Zoe Bermant on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode - 00:00 Why your LinkedIn posts aren’t converting03:12 The beige content problem in B2B marketing07:40 How AI-generated copy creates LinkedIn sameness11:05 Writing for one LinkedIn buyer persona14:22 High-impact LinkedIn hooks and copywriting frameworks17:58 Why your audience still doesn’t know what you do21:44 Fixing weak LinkedIn calls to action25:33 The biggest B2B marketing truth for conversionConnect with Sarra Richmond on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251125_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.Key moments in this episode - 00:00 Introduction02:38 Michaela Alexis's LinkedIn Journey06:15 Building Career Insurance09:01 The Importance of Vulnerability14:59 Overcoming Perfectionism25:15 Current LinkedIn Strategies32:07 Networking for the Socially Anxious33:36 Conclusion and Holiday WishesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251118_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3