Focus State

Typography is more than picking a pretty font. It shapes how a product feels, how people use it, and how your brand comes across. Still, too many teams play it safe, sticking to the same tired system fonts and missing the chance to stand out.
In this episode, we talk about why typography deserves more attention in product design. We share how we choose typefaces, where we find inspiration (hint: not just on other apps), and some of our go-to foundries. We’ve got strong opinions, practical tips, and a few fonts we think are seriously underrated.
We also get into how to test type properly, why font pairing is more than just serif and sans, and how good typography can quietly make your product better.
If you care about building products that feel human, you’ll want to tune in.
focusstate.fm

We explore how digital products can connect on an emotional level, beyond just getting the job done. From playful micro-interactions to sensory layers like sound and haptics, we explore how thoughtful design can build trust, boost engagement, and make products genuinely enjoyable to use.
We look at real-world examples like Duolingo, Revolut, Phantom, and Asana, and compare how different companies approach emotional and sensory design. Along the way, we revisit Don Norman’s teapot design and French tramways to ground the conversation.
One size doesn’t fit all. What delights in Duolingo could frustrate in Slack. We discuss why emotional design has to be strategic, how it shapes user experiences, and when to dial it up or leave it out.
This is for designers and product teams who want to create digital experiences people actually remember.
focusstate.fm

Great work doesn't happen in isolation.
In this episode, our designers share what it’s like to work side by side across product and visual design. They talk about overlapping roles, creative tension, and the moments when things get messy, like figuring out who owns what or pushing through conflicting opinions on style.
It’s not about staying in your lane. It’s about building trust, giving honest feedback, and knowing the work gets better when you challenge each other.
From shared files to shared thinking, this is what real collaboration looks like in practice.
focusstate.fm

In May 2024, Sonos rolled out a major app redesign. It was intended to support the launch of new headphones, marking a bold move into a new market. But what followed was a textbook example of what happens when you deprioritise your existing users.
Key features disappeared overnight. Alarms, sleep timers, playlist editing. All gone. Accessibility support was broken. For users relying on screen readers, the app became completely unusable. The backlash was immediate and widespread.
Sonos’ core audience, many with expensive multi-speaker setups, suddenly found themselves locked out of systems they depended on. Sonos couldn’t roll back. What followed was six months of patching, lost trust, and internal damage control.
This episode unpacks what happened and why. Not just as a case about Sonos, but as a reminder of what’s at stake when UX is treated as an afterthought. We look at the ripple effects across product, customer support, and brand reputation, and how quickly things fall apart when you stop listening to your users.
focusstate.fm

What happens when startups prioritise polish over clarity, or clarity over charm?
This episode is all about the tension between good looks and getting the job done. We explore how modern SaaS websites, especially in competitive VC-backed markets, use visuals to stand out, and where they sometimes miss the mark. From clean, content-led designs to fully animated showcases, we walk through real examples that highlight what works, what distracts, and what helps convert.
We dig into the role of storytelling, content structure and user journeys. We question how much visuals really matter, depending on your audience and product, and when too much polish becomes a liability. We also touch on common traps like dropping full UI screenshots, and share thoughts on interactive demos, SEO and how design decisions impact long-term maintenance.
If you’re building or refreshing a product website, this episode offers a clear, honest look at how to find the right balance between form and function.
focusstate.fm