Design of AI | Build Products that Customers & Businesses Value

• 38. Co-Designing the Future of AI Products [Savannah Kunovsky, IDEO]

  Product teams are under pressure to deliver value from AI immediately and most are failing to achieve monetization. But when large enterprises want to deliver industry-changing products, they go to IDEO, the most prestigious design consultancy in the world.  Our guest is Savannah Kunovsky, Managing Director of IDEO’s Emerging Technology Lab. Savannah brings businesses from today’s realities to the worlds we’ll live in next.In this episode you’ll learn:➤ IDEO’s approach to leading the most challenging innovation projects➤ How to increase the likelihood of your AI product’s success➤ The power of identifying audiences for your product➤ Importance of unlocking AI’s intelligence AND human potential➤ How artists are leading our envisioning about the future of AIThis episode is the perfect inspiration for designers, product managers, researchers, and founders who want to deliver transformative experiences. -------Thank you for listening to the Design of AI podcast.We provide secrets for building AI products that customers value.If you have guests you want to recommend or need help with your product, contact us ⁠[email protected]⁠ Remember to follow us on your fave podcasting app. It also really helps us if you leave reviews.—----------If you value his type of product & career advice follow our Substack newsletterThis episode was brought to you by PH1 Research specialized in rapid research to improve product decisions about your next AI release. Validate use cases, test concepts, prove monetization opportunities.Email [email protected] and mention the Design of AI podcast to get a 15% discount.-------This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) ⁠https://www.linkedin.com/in/adragffy/⁠ And if you want more AI strategy & research content, subscribe to our substack newsletter at ⁠https://designofai.substack.com/⁠ Follow us here:⁠⁠Spotify⁠ https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf⁠⁠⁠⁠Apple Podcasts⁠⁠ ⁠https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859⁠  ⁠YouTube⁠⁠ ⁠https://www.youtube.com/@DesignofAI⁠

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• 37. Emotional AI will Transform Sales, Support & Training [Paula Petcu, Interhuman AI]

  What if AI had emotional intelligence? What if it could interpret our non-verbal cues? Try to use a chat bot and all of this sounds far-fetched right now, but there are startups and researchers developing specialized models that add emotional intelligence to AI-powered products. In this episode we had a discussion with the founder of Interhuman AI about use cases and possibilities of this new intelligence layer. She believes that it will transform every business’ ability to deliver sales and support products that are finally impactful. Also, that emotional intelligence capabilities will transform how employees are trained and get ongoing feedback.In this episode, you'll learn: ➤ Why the next frontier of AI will be interpreting human behaviour➤ The possibilities & use cases of emotional AI technologies➤ The importance of building specialized models in a world dominated by OpenAI, Google, Meta, and Anthropic Our guest is Paula Petcu, CEO and co-founder of Interhuman AI. Interhuman AI develops the social intelligence layer for AI applications. She has been working at the intersection of health and technology for the past 10 years. https://www.linkedin.com/in/paulapetcu/  Thank you for listening to the Design of AI podcast. We provide secrets for how to build AI products that customers value. Please follow us on your favorite podcasting apps and make sure to leave a review if you like this type of product & career advice. This episode was brought to you by PH1 Research, specialized in rapid research to improve product decisions about your next AI release. Validate use cases, test concepts, prove monetization opportunities.This episode was hosted by Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/

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• 36. Apple's Intelligence Shocks AI and How to Harness Power of Deep Research

  What does it mean when the largest consumer tech company in the world says AI isn't so intelligent after all? Over the last week Apple has dominated AI headlines and not for the reason you'd expect. Their research team released a paper called "The Illusion of Thinking." (Authors: Parshin Shojaee, Iman Mirzadeh, Keivan Alizadeh, Maxwell Horton, Samy Bengio, Mehrdad Farajtabar)This quote from Gary Marcus' newsletter sums it best:"What the Apple paper shows, most fundamentally, regardless of how you define AGI, is that LLMs are no substitute for good well-specified conventional algorithms. (They also can’t play chess as well as conventional algorithms, can’t fold proteins like special-purpose neurosymbolic hybrids, can’t run databases as well as conventional databases, etc.)In the best case (not always reached) they can write python code, supplementing their own weaknesses with outside symbolic code, but even this is not reliable. What this means for business and society is that you can’t simply drop o3 or Claude into some complex problem and expect it to work reliably." This was then followed by Apple's developer event this week where Apple continued to under-deliver on market expectations of AI releases in iOS and beyond.In this episode we explore what it means for builders and business users of AI that Apple is playing the spoiler role compared to OpenAI and Google's role as hypers of GAI.We present a path forward for leveraging the increasing task accuracy and task accuracy of the latest LLMs. And we discuss the risk of the illusion of reasoning within LLMs as it relates to employers looking to reduce headcount.-------Thank you for listening to the Design of AI podcast.We provide secrets for building AI products that customers value.If you have guests you want to recommend or need help with your product, contact us [email protected] Remember to follow us on your fave podcasting app. It also really helps us if you leave reviews.—----------This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/And if you want more AI strategy & research content, subscribe to our substack newsletter at https://designofai.substack.com/ This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at PH1.ca Follow us here:⁠Spotify https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf⁠Apple Podcasts⁠ https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859 YouTube⁠ https://www.youtube.com/@DesignofAI

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• 35. How AI Expands Creativity & Innovates Design [Tuhin Kumar, Luma, ex Apple Airbnb, Facebook]

  There’s no doubt, AI will be able to automate product, marketing, and sales workflows. But GenAI’s greatest achievement could be expanding our creative potential. In this episode you’ll learn about:➤ How AI’s ability to understand context and intent will change everything➤ That communicating via visuals instead of words will innovate decision-making➤ The differences in working in a design-led culture vs. production line orgs➤ Preparing for a world of AI as a creative partner & provocateur ➤ What creative AI products can do today and in the near futureOur guest, Tuhin Kumar, has worked on the bleeding edge of user experience design his entire career, creating some of the most memorable interactions on Facebook, Airbnb, and Apple’s platforms. In this conversation we explore why he decided to lead design at Luma, a GenAI platform challenging our perspectives on the creative potential of video and images. As we enter an era where anyone can create average assets, we must find new ways of pushing the boundaries of creativity. Pioneers, like Tuhin, are building a future that equips product teams and creatives across all industries with new capabilities to innovate how we design.Thank you for listening to the Design of AI podcast.We provide secrets for building AI products that customers love.If you have guests you want to recommend or need help with your product, contact us [email protected] Remember to follow us on your fave podcasting app. It also really helps us if you leave reviews.—----------Tuhin Kumar has shaped everything from Apple’s macOS features to Airbnb’s global design system and was the first designer at LinkedIn Pulse.  At NVIDIA-backed Luma an AI video generator with 25M+ users that many find better than Sora, he’s at the forefront of AI's impact on reshaping design—not just as a tool, but as a creative collaborator—crafting modular systems that can adapt to rapid research breakthroughs. Tuhin’s work blurs the line between art and utility and how creative vision can thrive alongside tech.—----------This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ And if you want more AI strategy & research content, subscribe to our substack newsletter at https://designofai.substack.com/ This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at PH1.ca Follow us here:⁠Spotify https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf ⁠Apple Podcasts⁠ https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859 YouTube⁠ https://www.youtube.com/@DesignofAI 

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• 34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna

  We have two special guests. Dr. Emily M. Bender & Dr. Alex Hanna, the authors of The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want. This review best captures why you should read this book:A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world.Get more info about the book at https://thecon.aiThis episode challenges the hype around AI and is a critical conversation for anyone working in technology or planning to leverage AI. In this episode we cover:➤ Exaggerations and limitations of AI & LLMs➤ Until we know how LLMs are trained, we can’t trust them➤ Focussing on assisting users, not replacing workers➤ Workers must stand up and  resist AI automation➤ The damage caused by AI hype boosters & doomersDr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School. In 2023, she was included in the inaugural Time 100 list of the most influential people in AI. She is frequently consulted by policymakers, from municipal officials to the federal government to the United Nations, for insight into how to understand so-called AI technologies.Dr. Alex Hanna is Director of Research at the Distributed AI Research Institute (DAIR) and a Lecturer in the School of Information at the University of California Berkeley. She is an outspoken critic of the tech industry, a proponent of community-based uses of technology, and a highly sought-after speaker and expert who has been featured across the media, including articles in the Washington Post, Financial Times, The Atlantic, and Time.Dr Bender & Dr. Hanna are also the hosts of the Mystery AI Hype Theater 3000 podcast, where they take on the latest news from AI and technology.—-------Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and strategists excel in a rapidly changing future.Remember to follow us on your fave podcasting app. It also really helps us if you leave reviews.This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ And if you want more AI strategy & research content, subscribe to our substack newsletter at https://designofai.substack.com/ Thanks for listening to the Design of AI podcastIf you like this episode please follow us on your podcast app and leave us a review.This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at ph1.ca Follow us here:⁠Spotify https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf⁠Apple Podcasts⁠ https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859 YouTube⁠ https://www.youtube.com/@DesignofAI

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