China Bizz

• H&M: Liberating fashion in China for the many

  Why does H&M double down on China when other multinationals are playing wait-and-see? What's behind the bold bet on brick-and-mortar stores in the world's most digitally advanced market? And why can't numbers alone explain China?Guest: Saed El-Achkar, President of H&M Group Greater China RetailFor a comprehensive article about fast fashion in China - check this link: https://www.linkedin.com/pulse/fast-fashion-china-ultimate-test-global-retail-jacob-johansen-tuuccFor feedback - connect with me on WeChat (15800761226) or LinkedIn: https://www.linkedin.com/in/jacobjohansen/

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• Don’t underestimate or extrapolate China - with Joerg Wuttke

  Few people know China like Joerg Wuttke. Former Chief Representitive of BASF and President of the EU Chamber with over 35 years of experience in the country.His insights into China's business landscape are unmatched—and his opinions? Sharp as ever! Wuttke emphasizes the importance of understanding the local market, the danger of over-localization, and the potential for China to serve as a global learning centre for businesses.He also addresses the unpredictability of global relations and the necessity for MNCs to adapt to changing dynamics in the market.TakeawaysNever underestimate China and do not extrapolate China.China is a fitness centre for global business.Localization is a must, not just in China but over-localisation leads to lost opportunities.China has economic headwinds but still produces global champions.Diversity drives innovation and new ideas.Don't just be focused on China as an export market.The best brains in engineering are in China.You have to steady your supply chain.Engage in associations to help your region develop.Understand the culture you're working in.

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• China’s Fitne$$ Boom

  - Is China’s booming sports and wellness industry the next big opportunity for global brands?

 - How do two multinationals tap into China’s $35 billion outdoor sports market?

 - Can they survive the rise of local sportswear giants?
- And how do multinational brands resonate with Chinese consumers through localisation and community strategies?Summary In this episode of China Bizz two leaders of multinational sports brands; Taylor Price, GM of Specialized and Robin Trebbe, former GM at InterSport and VP at Adidas explore the dynamic growth of the wellness industry in China, focusing on the evolving consumer behaviour, the importance of authentic community building in sports, and the strategies brands must adopt to succeed in this unique market.Takeaways· The wellness industry is booming in China, with a significant rise in health-conscious consumers.· Building authentic communities in sports requires more than just organizing events; it demands ongoing engagement.· Consumer behavior in China has evolved, with a growing interest in health and fitness activities.· Brands must participate in communities rather than trying to own them to foster loyalty.· The commercial success of sports brands in China reflects the booming market and increased consumer spending.· Navigating brand strategies in China requires a deep understanding of local consumer preferences and behaviors.· Physical retail spaces are evolving to provide experiences rather than just transactions.· The premium market in China is thriving, with consumers willing to invest in high-quality products.· Adapting products for the local market is crucial for international brands to succeed in China.· Listening to consumers and gathering insights is essential for brands to remain relevant and competitive. Links: China’s Fitness Boom Spells Opportunities for Multinational Brands: WeChat: 15800761226 (Jacob Johansen)LinkedIn: https://www.linkedin.com/in/jacobjohansen/Disclaimer: Jacob Johansen is a strategy consultant with PwC China and a board member of the Danish Chamber of Commerce in China. However, China Bizz is a personal, independent and non-profit imitative.#ChinaSportsBoom #FitnessInChina #ChinaWellnessMarket #SportsBusinessChina #ChinaRetailTrends #MultinationalChinaStrategy #ChinaEcommerce #BrandLocalization #ChinaFitnessIndustry #CyclingInChina #WellnessEconomy #ChinaHealthTrends #SportswearMarket #OutdoorSportsChina #RetailInnovation #CommunityEngagement #ChinaBizzPodcast #HealthyChina2030 #ActiveLifestyleChina #MNCsInChina

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• From Malls to Meeting Places

  Get ready to rethink retail. In this episode, Joyce Zhu, President, of INGKA Centres China and Jacob Johansen dive into the future of shopping in China, where traditional malls are making way for vibrant meeting places that blend lifestyle, community, and innovation. Discover how cutting-edge user experiences, curated tenant mixes, and a focus on emotional well-being are reshaping the retail game. Plus, they explore the surprising role of e-commerce in driving demand for spaces that spark real human connection. Tune in for a fresh take on how retail is becoming more than just shopping—it's about creating spaces where people live, connect, and thrive!"Key takeaways - China's retail landscape is rapidly evolving with new opportunities. - Meeting places focus on user experience beyond shopping. - Designing retail spaces requires understanding user needs. - Tenant mix is crucial for attracting diverse visitors. - Community engagement enhances the retail experience. - E-commerce offers convenience but lacks emotional connection. - Physical spaces are essential for human interaction. - Long-term strategies are vital for retail success. - Retailers must adapt to changing consumer behaviours. - Creating a welcoming environment fosters repeat visits. #Chinaretail #meeting places #e-commerce #userexperience #tenantmix #community #Chinamarkettrends #multinationalcompanies #MNC #MNCinchina #consumer behavior #Chinesecinsumers #INGKAcentres #Livat #LivatChina #JoyceZhu

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• How DeepSeek changes the game for multinationals in China

  Is DeepSeek friend or foe? Does DeepSeek really have the potential to impact the world as much as Covid? How will DeepSeek change the market for multinationals in China, and what about the compliance issues?Welcome to China Bizz - an unscripted podcast dedicated to exploring opportunities and challenges for multinational companies in China. We come to you from inside China and invite only experts and thought leaders with hands-on experience leading and advising MNCs in China.In this episode: Mark Tanner—founder and CEO of China Skinny - a leading consumer insights and trend forecasting agency in Shanghai. My name is Jacob Johansen. I've lived and done business in China for 25 years. I am a strategy and business transformation consultant with PwC China, but China Bizz is my private project and opinions shared here, don't represent my employer.If you have ideas or recommendations, find me on WeChat (15900761226) or connect with me on LinkedIn⁠https://www.linkedin.com/in/jacobjohansen/

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