From Corporate to Rural Dealer: What It Takes to Win Today in Every Market | Michael Handwerger, President & Dealer Principal at Alpha One Automotive
Today I’m joined by President & Dealer Principal at Alpha One Automotive.
We break down his jump from a corporate career into dealership ownership, and why social media became one of his strongest tools for credibility and recruiting.
Michael also shares why acquiring rooftops is tougher than ever, how rural stores operate differently from metro dealerships, and what it takes to build a culture that actually performs. His perspective on customer segmentation, profitability expectations, and growth models gives dealers a clear look at the realities of operating in today’s market.
This episode is brought to you by:
1. Foureyes - Foureyes fixes what’s underneath —by connecting CRM, inventory, website, and DMS data so it’s clean, connected, and flowing. Then all the stuff you've been stacking on top? It finally works. Collect, connect, and put your data to work – visit @ http://www.foureyes.io to learn more
2. AFSA - Get Revv’d Up for the Ultimate Vehicle Finance Event of 2026 February 3rd to 5th, 2026 | Bellagio Hotel, Las Vegas, Nevada. The vehicle finance industry is evolving at breakneck speed. Are you ready to accelerate ahead of the competition? Join hundreds of industry leaders, innovators, and decision-makers at the 2026 American Financial Services Association Vehicle Finance Conference & Expo—the must-attend event where cutting-edge insights, powerful connections, and game-changing strategies converge under one roof. World-Class Keynote speakers who inspire action, and sessions that put vehicle finance insights into overdrive. Secure your spot today @ http://vf-conference.afsaonline.org - The 2026 AFSA Vehicle Finance Conference & Expo – Where the Leaders in Vehicle Finance Accelerate to Success.
3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com to learn more.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:21 How did Michael enter the auto industry?
01:28 Transitioning to dealership ownership how?
05:03 How social media drives professional growth?
08:49 Biggest challenge in rural dealerships?
17:27 Leadership's role in community impact?
24:21 Are rural dealerships still viable?
25:12 Best growth model for rural stores?
27:55 Transitioning to exotic cars: why?
37:48 Future plans for the business?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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Thanksgiving Special – Marks, Khazravan, Mace on Dealership Gratitude | Daily Dealer Live
Today's show features:
Dave Marks, CEO/Founder DSM Auto Family
Aladdin Khazravan, Founder of Dealer Cards
Catherine York Mace, Manager at Vann York Auto Group
This episode is brought to you by:
Matador AI – Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don’t wait! Head to https://matador.ai/ and book your demo today.
Dealer Cards – the direct-mail platform built specifically for dealerships. With Dealer Cards, you can send personalized thank-you notes, birthday cards, and service reminders — even include brownies — all hands-free and branded for your store. Right now, CDG listeners can get a free sample box with cards and brownies at https://dealercards.com/cdg
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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The Hidden Leak in Service: How Data is Exposing The Customer Retention Crisis and How to Fix it
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Kevin Frye, Marketing Director Jeff Wyler Automotive Family, and Paul Nadjarian, Chief Product Officer at CARFAX.
This episode of the Car Dealership Guy Podcast is brought to you by CARFAX.
CARFAX - Here's a reality check: CARFAX data shows that 55% of car
buyers won't return to the same dealership for service in year one. That’s lost
revenue walking out your door. But Carfax Lifetime Dealers don’t stop
after the sale. They partner with CARFAX to deliver co-branded, VIN-specific
service reminders that drive customers back to their service lane. The
CARFAX Lifetime program: Give customers the insight they want, earn the loyalty you need. Contact your CARFAX representative today. Learn more at carfax.com/CDG.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
01:27 Why is service retention so critical?
02:34 Biggest customer communication challenge today?
03:10 OEM vs. dealer loyalty: who wins?
05:41 How is Carfax for Life game-changing?
07:52 Using data to boost retention how?
10:42 Future of customer engagement in service?
18:28 Most actionable insight for dealers now?
27:20 AI and data hygiene's role?
35:09 Final advice for improving retention?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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Barbosa on End of Sale, Steinberg on Data Silos, Woolsey on Dealership Security | Daily Dealer Live
Today's show features:
Eric Barbosa, VP of Variable Operations at Cavender Auto Group
David Steinberg, CEO/Founder of Foureyes
Robert Woolsey, Director of Corporate Security at Swickard Group
This episode is brought to you by:
Matador AI – Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don’t wait! Head to https://matador.ai/ and book your demo today.
Foureyes – Foureyes fixes what’s underneath by connecting CRM, inventory, website, and DMS data so it’s clean, connected, and flowing. Then all the stuff you've been stacking on top? It finally works. Collect, connect, and put your data to work – visit https://foureyes.io/ to learn more
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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Fixed Ops Friday with David Rogers, and Kevin Stuckey | Daily Dealer Live
Today's show features:
David Rogers, Fixed Operations Director at Piazza Auto Group
Kevin Stuckey, Platform Director - Fixed Operations at Parkway Family Auto Group
This episode is brought to you by:
KPA – Escalating fines and enforcement actions are hitting dealers hard across safety, privacy, and F&I compliance. KPA's Complete Compliance Suite is the only all-in-one solution that protects your dealership from every compliance risk. Our integrated software, expert consulting, and award-winning training help you reduce insurance premiums, mitigate liability exposure, and protect your reputation. Learn more at https://kpa.io/automotive/
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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Flere Fritid podcasts
Trendige Fritid podcasts
Om Car Dealership Guy Podcast
The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats:
The Car Dealership Guy Podcast (Tuesdays & Thursdays)
Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward.
Daily Dealer Live (Mondays, Wednesdays & Fridays)
Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers.
Industry Spotlight
Hosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines.
Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.