In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into a question from a listener: What’s the real difference between organizations that fund projects and those that fund teams?
It’s a deceptively simple question that touches the core of shifting from a project-based mindset to a product operating model. Teresa and Petra unpack what it actually takes to move toward team-based funding—especially when continuous discovery is involved. From annual planning and ROI modeling to bridging the communication gap with finance, they talk through the practical, messy, and often political nature of this transformation.
If you’re a product leader, product manager, or work closely with finance, this episode is packed with insights on how to drive outcomes, not just output—and why it matters.
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21:28
Leading Or Managing Chaos
In this episode, Petra Wille gives us a behind-the-scenes look at her newest framework—the Product Leadership Wheel. Building on the success of her PM Wheel, Petra shares how she’s tackling the complexity of product leadership by helping leaders self-assess across 12 core responsibilities. From directional clarity to cultural advocacy and process oversight, we dig into what it really takes to grow as a product leader (and why it’s okay if you’re not amazing at everything).
Whether you’re a CPO, Head of Product, or aspiring product leader, this episode will help you reflect on where you’re thriving, where you can grow, and how to build support across your org.
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24:39
AI Prototyping
AI prototyping tools are mushrooming—Replit, V0, Bolt, WindSurf, and more—but do they actually help with discovery work? In this episode of All Things Product, Petra Wille and Teresa Torres discuss how AI-powered tools can supercharge assumption testing, where they still fall short, and what that means for product teams today.
From building chat interfaces with custom data to testing leadership self-assessment tools, both Petra and Teresa share their hands-on experiences—what worked, what was frustrating, and how these tools can fit into continuous discovery habits.
Whether you're a product manager, designer, or engineer wondering if these tools are a game-changer or just hype, this conversation breaks it down with real talk and real use cases.
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20:36
What is Product Ops?
In this episode of All Things Product, Teresa Torres and Petra Wille unpack one of the most ambiguous roles in product organizations: Product Operations.
What is product ops, really? Is it strategy alignment? BI and analytics? Coaching? Stakeholder management? All of the above—or none? Drawing from real-world examples, Teresa and Petra dig into the evolving definition of product ops, where it overlaps with other functions (like HR, Agile coaching, or the CPO role), and when it actually adds value.
If you’ve ever wondered whether your org needs a product ops team—or what to do with the one you have—this one’s for you.
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22:18
Measurable Outcomes
In this episode of All Things Product, Teresa Torres and Petra Wille tackle a classic product question with a twist: Should all outcomes be measurable? Teresa revisits a long-held belief—that outcomes should be metrics—and explains why she’s starting to shift her thinking.
Drawing from hands-on product work (like rethinking outcomes at a recruiting platform), Teresa shows how focusing on value creation moments can sometimes matter more than tracking clean metrics. Petra adds her perspective with the Google HEART framework, highlighting how starting with signals instead of goals can lead to smarter product decisions.
Whether you’re early in discovery or leading a seasoned product team, this episode helps you rethink how to frame success—even when it’s hard to measure.
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13:07
Flere Forretning podcasts
Trendige Forretning podcasts
Om All Things Product with Teresa and Petra
All Things Product with Teresa and Petra – Unfiltered, insightful, and straight to the point.
Join Teresa Torres and Petra Wille as they dive into the world of product management—one topic at a time. No long interviews, no fluff—just real conversations about the challenges, trends, and ideas shaping the way we build products.
Each week, we tackle a different topic in short, digestible episodes (15-30 minutes)—perfect for your morning commute or coffee break.
🎯 What to expect:
🔹 Curated randomness: We take turns picking topics, bringing fresh perspectives to each discussion.
🔹 Unscripted, authentic conversations: Personal experiences, opinions, and practical advice—without the corporate polish.
🔹 For product people, by product people: Whether you're a product manager or product leader, you’ll find insights you can actually use.
Expect deep dives into product thinking, decision-making, leadership, experimentation, AI, and more—plus the occasional spicy take.
💡 Got a topic you’d love us to cover? Send it our way!
🎧 Listen to All Things Product on your favorite podcast platform and join the conversation.
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