The Unschool by Andi Alleman

• The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)

  Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This episode is for the founder who’s ready to: Get out of the fog and into focused, feel-good action Audit your revenue flow so you’re not just working — you’re actually growing Realign your offers, schedule, and strategy with your bigger “why” Andi shares: A peek inside recent speaking engagements and what they taught her about the future of entrepreneurship The framework includes a few critical steps every founder needs to revisit before summer: Reground in your ‘why’ — clarity unlocks momentum Reimagine your calendar — time design > time management Review your money flow — audit what’s working (and what’s not) Plus — the inside scoop on the 7 Day CEO Reset Challenge and how you can join us inside OOO Club for daily prompts, strategy tips, and a content-aligned crew. Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: A magnetic brand isn’t built by accident — it’s built with intention and iteration. Your ‘why’ isn’t fluff — it’s fuel. The difference between founders who scale and those who stall? They reflect and recalibrate often. There’s no need to burn it all down — sometimes you just need a smarter reset. 👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition opens again at the end of May. 💌 Questions, aha moments, or just vibing with the message? Slide into Andi’s DMs — she loves hearing from you.  

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• 90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn’t Know You Needed)

  Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it’s exactly what she’s doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode is for the founder who’s ready to: - Build a magnetic brand that sells on vibe as much as value - Stop guessing what your audience wants and start creating for her actual life - Reset your energy, systems, and strategy before summer hits Andi shares: 🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients) 🧠 The exact 3-month roadmap to build an obsession-worthy brand: Month 1: Obsess over the person, not the product — emotional clarity > demographics Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club   Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: You can’t build a cult brand if you don’t know your perfect person. Identity > aesthetics. Cult brands sell belonging. The “this is it” screenshot moment is your cue to double down. If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset. 👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May. 💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.

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  24:12
• How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)

  Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your savings strategy straight—this one is packed with tangible steps and soulful perspective. The conversation ends with a lightning round on money tips.. Takeaways: Community is essential for personal growth and emotional support. Financial literacy is foundational to female empowerment. A home base can help ground you while living a nomadic lifestyle. A high savings rate creates financial flexibility—and freedom. Traditional education leaves major gaps when it comes to money. Robo-advisors can be powerful tools for beginner investors. Investing doesn’t have to be intimidating when broken down. WhatsApp groups and digital communities help travelers stay connected. Mindset shifts are just as important as strategy. Self-investment is the most important wealth-building habit. Aligning your spending with your values is the real flex. Chapters: Personal finance journeys and financial awakening Preparing financially for a sabbatical or career shift Letting go of traditional career expectations Demystifying investing and using robo-advisors The importance of community while living nomadically Building confidence and literacy around money Creating flexible and joyful lifestyles with intention Breaking free from financial fear and scarcity Self-investment as a form of empowerment Reframing wealth as a tool for values-based living   🔗 Links & Mentions: Follow Carolin on Instagram here Learn more about Carolin's work 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club

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  48:47
• Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose)

  Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned. You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what’s next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation. This episode is a must-listen if you’re navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction. Takeaways: Oui, We Studio began in 2017 as a single digital course. The blog Oui, We Girl was an early (and major) source of revenue. The Conscious Creatives Business School was Andi’s first program rooted in sustainable strategy. The Unschool focused on intuitive, Human Design-led business growth. Andi shares how she’s rethinking success beyond vanity metrics. Creating ad-free, calm learning spaces has become a top priority. A $10K investment in a speaking coach led to booking a $10K speaking gig. The Unschool is going into the vault — not forever, but for now. Expect more tools like the Co-CEO Toolkit. Andi is shifting her energy toward building Casa Noon, a brand that meets real skincare needs with a storytelling-first approach.   Episode Chapters: – Introduction to Major Shifts at Oui, We Studio – The Evolution of the Business (From Blog to Brand) – The Rise of The UnSchool + Social Strategy – Why Andi is Shifting Toward Speaking and Consulting – What’s Next: Vaulting Programs & Launching Casa Noon   🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course  🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 👯‍♀️ Join OOO Club Reach out if you're interested in Strategy or Consulting

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  27:41
• The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes

  Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand Casa Noon, and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scale six & seven figure brands — all before they had the following, funding, or press. In this episode, you’ll walk away with tangible strategies to cultivate your own Proof-Optional Vision, reframe how you show up in your business, and begin building a magnetic brand that feels inevitable — even before the results start rolling in. Takeaways: - Proof-Optional Vision is the superpower every obsession-worthy founder shares. - You don’t need a massive following, investor backing, or perfect strategy to get started. - Clarity comes after commitment — not before. - Delusional clarity is often required to move forward. - You can cultivate vision with intentional practices and community. - Done is better than perfect — create before you're ready. - Build an archive of “future memories” to train your mind to spot success. - Surround yourself with people who believe in your vision before the results show up. - You become the proof by trusting the vision before it's validated. Chapters: What Every Obsession-Worthy Brand Has in Common The Early Days: Building a Fashion Incubator with No Budget From Bike Cart to Beyoncé  Helping Designers Get Seen Before the Creator Economy Starting a Brand Without a Clear Path The Birth of Casa Noon Navigating Setbacks + Still Holding the Vision You Need People Who See Your Brilliance Before the Proof 3 Ways to Cultivate Proof-Optional Vision Strategy Day Invitations + Closing Reflections Want to Go Deeper? If you’re holding a big vision for your next chapter — and need support mapping it out, refining your positioning, and building obsession-worthy momentum — Andi is opening two spots this summer for her Obsession-Worthy Strategy Days in Los Angeles. These are high-touch, 1:1 days designed for visionary founders ready to launch their next-level offer, brand, or product with clarity, confidence, and scroll-stopping content. 📝 Reach out via email at [email protected]. Spots are extremely limited and not listed publicly. 🎧 Listen now and share this episode with the founder or creative in your life who needs a little reminder: You don’t need more proof. You are the proof.

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  24:02

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