Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?
In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale.
Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong.
You'll learn how to:
Create a stronger first impression across your entire website
Use product photography to remove customer uncertainty
Turn customer reviews into powerful trust signals
Build consistency across your website, social media and customer experience
Prove why customers should trust your brand rather than simply telling them
Use product demos and after-sales support to reinforce buying decisions
Build trust without making your brand boring
Use your community and user-generated content as social proof
Be more transparent about delivery, returns and stock
Make customer support easier to access
If you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers.
Timestamps:
(00:00) - How Ecommerce Brands Build Customer Trust(01:13) - Fix Your Brand's First Impression(02:36) - Stop Focusing Only on Your Homepage(04:20) - Product Photography That Actually Builds Trust(07:38) - Why Customer Reviews Are So Important(09:56) - Consistency Builds Trust & Conversions(11:05) - Prove Why Customers Should Trust Your Brand(13:03) - Product Demos & After-Sales Support(14:09) - Don't Make Your Brand Boring(15:40) - Use Your Community to Build Trust(18:19) - Why Transparency Matters in Ecommerce(19:41) - Delivery, Returns & Stock Transparency(21:15) - Make Customer Support Easy to Access(21:44) - Final Takeaway
Exclusive listener offers:
⁠⁠Ships-A-Lot⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.
⁠⁠Inventory Planner⁠⁠ - Free seven-day inventory bootcamp.
⁠⁠Omnisend⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠
⁠Yoast⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠⁠
⁠EasyGift⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

What actually happens when you change the things that matter on your Shopify store?
In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.
These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.
You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.
In this episode:
How a subscription change generated an additional $45K
Why a payment change was worth $400K
Why you shouldn't blindly chase a higher conversion rate
How a simple urgency change generated $55K
What a mobile navigation change delivered $160K in additional value
How to use heatmaps and Microsoft Clarity to find CRO opportunities
Why improving conversion rate can also benefit SEO
The $600K search change and what it tells us about ecommerce UX
If you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.
Timestamps:
(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change
Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.
Exclusive listener offers:
⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.
⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.
⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠
Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠
EasyGift - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Adam Pearce - 
https://www.linkedin.com/in/shopifyexpertadampearce/
https://www.linkedin.com/company/blend-commerce-shopify-cro-agency
https://www.linkedin.com/company/the-ecom-collab-club/
https://www.youtube.com/@blendcommerce

Black Friday is coming — but is your Shopify store actually ready?
In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.
Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table.
You'll learn how to use AI to:
Run a BFCM Readiness Check and identify the biggest things you need to fix before Black Friday
Find your biggest revenue leaks before Q4
Run an Automation Stress Test to see whether your email marketing is ready for increased traffic
Identify the biggest Black Friday email mistakes brands make
Understand why discounting can destroy your profit even when sales and revenue increase
Think differently about the long-term value of customers acquired during Black Friday
Avoid simply copying your competitors' Black Friday offers
Plan what happens after the Black Friday purchase
Focus on profit rather than getting distracted by record revenue
Sponsored by Omnisend
Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers.
Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.
⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.
⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.
⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Timestamps:
(00:00) - 3 AI Prompts for Black Friday
(01:59) - AI Prompt #1: BFCM Readiness Check
(03:00) - AI Prompt #2: Find Revenue Leaks
(04:14) - AI Prompt #3: Automation Stress Test
(05:37) - Biggest Black Friday Email Mistakes
(07:07) - Why Discounting Can Destroy Profit
(07:42) - The Problem With Black Friday Customers
(09:56) - Stop Copying Competitors' Black Friday Offers
(10:53) - Why Post-Purchase Planning Matters
(11:46) - Profit vs Revenue During Black Friday
Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?
In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.
Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/
SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.
You’ll learn:
Why SEO is still one of the biggest growth opportunities for Shopify brands.
What 1 billion+ downloads says about the importance of SEO foundations.
Why Shopify SEO is about more than just keywords.
The search intent mistake many ecommerce brands make.
How Yoast helps Shopify merchants improve their SEO.
How AI is changing search and what brands need to prepare for.
The technical Shopify SEO issues merchants often overlook.
Why URL structure matters and the Shopify problems you should fix.
How to use AI to improve your SEO workflow.
The SEO fixes every Shopify merchant should prioritise.

Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.
Sponsored by Yoast
Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.
Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.
Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Timestamps:
(00:00) - Why Shopify Stores Need Better SEO
(00:44) - The SEO App With 1 Billion+ Downloads
(02:28) - Shopify SEO Is More Than Keywords
(03:11) - The SEO Search Intent Mistake Brands Make
(06:00) - How Yoast Helps With Shopify SEO
(07:58) - AI Is Changing SEO & Search
(08:53) - Technical Shopify SEO You Can't Ignore
(11:18) - A Shopify URL Problem You Should Fix
(13:13) - Using AI to Improve Your Shopify SEO
(15:12) - SEO Fixes Every Shopify Merchant Should Make

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.
About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.
Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?
In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.
From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.
You'll learn:
How Liquid Death reinvented the way water is marketed
Why their branding is so different from traditional water brands
How packaging became a marketing channel
Why attention can be more valuable than traditional product marketing
How Liquid Death approaches influencer marketing
The evidence behind the brand's success
How to work out whether your customers actually care about your brand
How to make a boring or commoditised product exciting
The biggest branding lesson Shopify and ecommerce businesses can take from Liquid Death
The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?
Exclusive listener offers:
⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.
⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.
⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.
⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Timestamps:
(00:00) - How Liquid Death Reinvented Water
(01:18) - The $1.4 Billion Liquid Death Brand
(02:32) - Why Liquid Death's Branding Is So Different
(04:36) - How Packaging Became Their Marketing
(07:36) - Attention vs Traditional Product Marketing
(08:54) - Liquid Death's Influencer Strategy
(11:10) - Evidence Behind the Brand's Success
(12:07) - Do Your Customers Actually Like Your Brand?
(14:21) - How to Make a Boring Product Exciting
(15:07) - The Branding Lesson for Ecommerce Businesses
Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.
About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.
Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.