The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

You've poured hours into a post, hit publish, and watched it land with a thud. Just crickets. And in that moment, the question creeps in: is something wrong with me? Should I just pivot to something else? If you've ever wondered why you're still showing up when the growth is slow and the engagement is low, you're not the only one. In this final episode of my Nobody Told Me series on The Creative Bodega, I'm sharing the one thing nobody told me would end up being my superpower: consistency. I'm getting honest about the numbers, the near-burnout seasons, and the two things that actually keep me going when motivation is nowhere to be found. If you're building something online and quietly questioning it all, this one is for you.
Check out the full show notes for this episode CLICK HERE.
Things I cover inside this episode:
The real numbers behind 80 episodes, 290+ newsletters, and nearly 2,000 Instagram posts
Why I took my first-ever three-week break from Instagram, and what I was scared of
The reason it always comes back to the women I serve, not the metrics
Why most people quietly disappear online, and how the gap compounds
Systems first: how to stop relying on motivation that runs out
Purpose second: finding the why that carries you through the low-everything days
The full-circle truth about reps that I opened this whole series with
Resources & Links mentioned in the episode:
Join The Messaging Edit waitlist (round 2, opening mid-September)
Link to the full blog for this episode
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Episode 79: Why You Think Everyone's Watching You (And Why They're Not)
You've got that post sitting in your drafts. The one that feels a little too loud, too niche, too much you. You keep telling yourself everyone's going to see it and judge it, so you don't hit publish. I've been there more times than I can count, and this episode is for you.
In this episode of The Creative Bodega, I'm telling you about the first time I learned this lesson (a CrossFit gym in 2008, terrified everyone was watching my every move) and the second time it showed up years later, running a business people can actually see. Both taught me the same thing from two completely different angles.
Check out the full show notes for this episode CLICK HERE.
Things I cover inside this episode:
The CrossFit gym story that taught me nobody was watching me as closely as I thought
Why the fear of judgment never fully goes away, even at 125,000 followers
What happened when I called talking head reels "effing stupid" online
The real reason visibility attracts people who want to knock you down
Why the algorithm isn't showing your post to everyone who follows you
What I want you to do with the post you've been sitting on
A quick preview of next week's episode on messaging
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Do you ever feel like you're doing everything "right" online, posting, following the tips, showing up consistently, and still getting completely ignored? It's not your strategy. It's not the algorithm. It's a handful of small, sneaky habits quietly keeping you invisible, and once you spot them, they're easier to shift than you'd think. In this episode of The Creative Bodega, I'm walking through exactly what those habits look like, why personality gets remembered while generic content gets ignored, and the small moves that actually change things. If you've ever wondered why people aren't opening their wallets for you yet, this episode is for you.
Check out the full show notes for this episode CLICK HERE.
Things I cover inside this episode:
Why generic content gets ignored while personality is what actually gets remembered
The real reason people need to trust you before they'll ever buy from you
The one habit to notice first: which accounts quiet your brain versus fuel it
Why muting or unfollowing the noisy accounts is the first small shift to make
Closing the app and making something instead of scrolling past someone else's
The habit of sitting on your ideas instead of posting them, and why that stops now
Why asking for help and joining a community moves you faster than doing it alone
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

You know you're supposed to share parts of your life online. But what, exactly? You're private. Your kids don't want to be content. And you have zero interest in crying on camera for engagement. I hear some version of this from the women I work with every single week, so if that's you, you're not alone. In this episode of The Creative Bodega, I'm introducing you to a concept I call your core story bank: the 4 to 5 stories and personal themes that make you relatable without making you an open book. If you're the private one, the introvert, the one who cringes at performed vulnerability, this episode is especially for you.
Check out the full show notes for this episode CLICK HERE.
Things I cover inside this episode:
Why "be authentic online" has spiraled into performing pain for views
The "share your scars, not your wounds" rule and how I apply it
What a core story bank is and why 4 to 5 stories is plenty
My own core stories and themes (the CrossFit gym era, NYC, Blitzy the pit bull)
How to find the bridges between your life and your ideal client's
Why I pulled back from showing my kids online, even though those views spike
The private-person path to a personal brand (dog walks and morning coffee count)
Resources & Links mentioned in the episode:
EP 13 - The past episode where I tell my NYC-to-meeting-Rob story (referenced when discussing core stories)
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Your Canva templates are perfectly on-brand. Your color palette is locked. So why does your content still feel a little cold when you hit record? You're not imagining it, and you're definitely not alone in wondering why the visuals aren't translating to connection. In this episode of The Creative Bodega, I'm getting into the part of visual branding nobody talks about: the energy you bring to camera, and why it might matter more than any font pairing you've ever agonized over. If your branding feels done on paper but flat on video, this episode is for you.
Check out the full show notes for this episode CLICK HERE.
Things I cover inside this episode:
Why my own visual branding started with a color I borrowed from another creator
How my palette evolved from muted and safe to bold as my confidence grew
The 2017 video I almost couldn't watch back, and the one shift that changed it
Why smiling before you hit record changes how your content actually feels
What "done" really means for your visual brand, and why it doesn't exist
Why your energy on camera matters more than your font choices right now
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!