Front and Center

Today, we are stoked to welcome Chad Hogan to the program! Alex’s mentor, first boss, and only creative director ever, Chad, hired Alex as a Junior Designer at vitaminwater, where they both flourished.
Chad tells us about his journey. Inspired as a kid discovering skateboarding and hip-hop at their early stages, inspiring him to make zines. He was a part of the club scene in NYC as a teen and was on the forefront of the Rave culture when he moved to the city in the 90’s. Chad’s design career started at the New York office of the British Design Firm The ATTIK, which brought graphics from Rave Culture to big mainstream brands. He went on to design records for Bad Boy and later Rawkus before a stint at Rocawear. Chad became Creative Director at Vitamin Water, where he linked up with Alex. Today, Chad runs Chandler Farms, where he designs commercial and residential spaces. 
Chad is an absolute legend. He’s been at the forefront of culture his entire life, and we were so fired up to have him on the show! He may be the coolest dude ever. Enjoy!

Krista Schultz is a Multidisciplinary Leader, Holistic Innovator, and the Creative Director at Tractor Beverage Co. Tractor, a client of ours, is the first and only Certified Organic and non-GMO full-line beverage in the foodservice industry. They are now expanding into retail. Tractor is committed to sustainability, tracking the environmental benefits of its organic sourcing and partnering with restaurants like Chipotle to support farming initiatives. We had a great conversation with Krista; she shared her journey from owning a gym to becoming a Creative Director and told us about the cool initiatives Tractor is taking to support farmers.

Today, we welcome Jackie DeJesu Center to the show for our 5th annual Valentine’s Day Super Bowl Spectacular! She needs no introduction, but regardless, here it is: Jackie is the Founder and CEO of DEEJAYZOO, the Inventor of SHHHOWERCAP, a former award-winning advertising Art Director at some of the top Agencies in the world, and Alex’s beloved wife! as an expert in both advertising and love, she joins us today to break down some Super Bowl ads before we run through what brands are doing for Valentine’s Day.

We got some Cali boys in the house! Nikolos Killian and Tanner Woodbury are Founders and Creative Directors at Forth+Back, the Los Angeles-based cross-disciplinary creative studio. Their work spans from creative direction and identity design, art direction and photography, to all levels of print and digital design. They’ve worked with Apple, The Athletic, Chipotle, Netflix, NFL, Nike, Sotheby's, and many others. They’ve launched some of our favorite personal projects, like the book Dreams of New York and the Football zine Spiral. Nik and Tanner are leading awesome, thoughtful, and beautiful work in a variety of different industries. We had a great conversation about their humble beginnings, doing personal projects to attract the clients they wanted to work for, they shared some of their new and upcoming work, and more! These dudes rock, enjoy the show!

Alex and Kevin are here with a BANGER. Coming off the long weekend, refreshed and reenergized, the fellas discuss everything going on, which is dominated by fitness and nutrition stories in a sort of new year, new me energy. They talk about the new food pyramid by the National Design Studio, The Sweetgreen Function Menu, Equinox’s question everything but yourself campaign, David’s Bronze campaign, the Prime Protein Shake, The Beyond Protein Drink, Graza's mayo launch, Honda’s updated logo, and more!