Field and Garden with Lisa Mason Ziegler

Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers.

Social Media suggestion
"We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps our community grow and lets us know what we’re doing right. Thanks for your support!"
Newsletter suggestion
"Your opinion matters to us! 🌿 At The Gardener’s Workshop, we strive to provide the best for our valued customers. If you’ve enjoyed our flowers, we’d love to hear your thoughts in a review. Click [here] to share your feedback and help others discover our blooms. Thank you for being a part of our journey!"
In-person suggestion— have a QR code!
We’re so glad you chose The Gardener’s Workshop for your flower needs! If you have a spare moment, we’d really appreciate it if you could leave us a review online. Your feedback is invaluable and helps us grow and improve. Thank you!"

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Preorder Lisa's Book, Growing A Beautiful Life
Flower Farming School Online
⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

A beautiful landscape does not have to feel like one endless chore. In this episode, Lisa shares practical flower-farmer habits — like planting in groups, planning before buying, choosing the right season, and feeding the soil — that can help create a more peaceful, low-maintenance garden.

Mentions
Preorder Lisa's New Book, Growing A Beautiful Life
The BIG Calendar-Journal

⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

Cool Flowers can bring some of the earliest, strongest, and most rewarding blooms of the season — but only when their timing and needs are understood. In this episode, Lisa walks through five common pitfalls that can trip up gardeners and flower farmers, plus the simple shifts that can set you up for cool-season success.

Mentions
⁠⁠Silage Tarp⁠⁠
Plug Suppliers: ⁠⁠Farmer Bailey⁠⁠, ⁠⁠Ball Hort/Colorlink⁠⁠
⁠⁠Cool Flower Seeds ⁠⁠from The Gardener's Workshop
Lisa's Book, ⁠⁠⁠⁠Cool Flowers⁠⁠⁠⁠
Online Course: ⁠⁠⁠⁠Cool Flowers from Seed to Harvest⁠⁠⁠⁠
⁠⁠⁠TGW Phone App/Live Shopping Show⁠⁠⁠
⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!

As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!

Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits!

Cool Flowers are for everyone. Myth busted, truth unveiled!

Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners.

Mentions
Online Course: ⁠⁠⁠⁠Cool Flowers from Seed to Harvest⁠⁠⁠⁠⁠⁠⁠⁠
Request the FREE webinar: ⁠⁠⁠3 Foolproof Steps to Success with Cool Flowers⁠⁠⁠
Lisa's Book, ⁠⁠⁠Cool Flowers⁠⁠⁠⁠⁠
⁠⁠Request the Cool Flowers video book study⁠⁠
Lisa's Book, ⁠⁠The Cut Flower Handbook⁠⁠
⁠⁠TGW Phone App/Live Shopping Show⁠⁠
⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger plants, and a spring garden that’s already set up for success long before winter arrives.

Mentions
Register for a Free Live Webinar: When Do YOU Plant Cool Flowers?
The Garden Club of Virginia's Historic Garden Week

The BIG Calendar-Journal

⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!