Behind the Numbers: an EMARKETER Podcast

In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Report mentioned in this episode:

https://content-na1.emarketer.com/how-people-use-ai-2026?_gl=1*1rkodrj*_gcl_au*NTU3MjIyODMuMTc4NDU3NDA2My40Nzk2MDY3MjkuMTc4NTQyNjI2OS4xNzg1NDI2MjcyLjEyNzc1ODM1Ni4xNzg1NDI2MjY5LjE3ODU0MjYyNzI.*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODU4Njk3MDEkbzEzOCRnMSR0MTc4NTg3MTYxNSRqNjAkbDAkaDE1MzkwOTI0MDg

 

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Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-ai-irl-how-people-really-use-behind-numbers

 

© 2026 EMARKETER

 

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

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Follow us on Instagram at: https://www.instagram.com/emarketer/

 

For sponsorship opportunities, contact us: advertising@emarketer.com

 

For more information, visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-affiliate-strategy-with-awin-higherdose-behind-numbers

 

© 2026 EMARKETER

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique from an advertising perspective, the number that best encapsulates the advertising opportunity within the English Premier League, what makes America's Major League Soccer attractive compared with established European leagues, and more.

 

Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Bill Fisher, and Senior Forecasting Analyst Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

 

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-soccer-advertising-opportunity-reaching-world-biggest-audience

© 2026 EMARKETER

 

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic.

 

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

 

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-why-shopping-feels-disconnected-with-colgate-palmolive-reimagining-retail

© 2026 EMARKETER

 

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising provide another wave of growth? Can Spotify generate meaningful supplementary revenue from its new “Reserved” ticketing service in partnership with Live Nation? And more.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor Daniel Konstantinovic. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

 

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-advertising-disconnect-ai-covers-remixes-3-big-questions-spotify-behind-numbers

© 2026 EMARKETER

 

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.