Behind the Numbers: an EMARKETER Podcast

In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more.

 

Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion.

 

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-why-new-content-chief-live-sports-its-future-3-big-questions-netflix-behind-numbers

© 2026 EMARKETER

 

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In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online.

Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
 

Link to report: https://content-na1.emarketer.com/global-media-intelligence-report-2026

 
Episode transcript: https://www.emarketer.com/content/podcast-digital-lives-lifestyles-of-everyone-world-short-form-video-surges-ai-use-cases-more
 
 
Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

© 2026 EMARKETER

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

Built for business, made for fun. Atmosphere TV. 
 
https://atms.tv/emarketer

In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”

 

Join Vice President of Content and host Suzy Davidkhanian, Principal Analysts Sky Canaves and Zak Stambor, and Senior Director of Content Becky Schilling for the discussion.

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

 

Follow us on Instagram at: https://www.instagram.com/emarketer/

 

For sponsorship opportunities contact us: advertising@emarketer.com

 

For more information visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fenty-beauty-s-mega-livestream-rivian-s-ghostbusters-halloween-mode-more-reimagining-retail

 

 

© 2026 EMARKETER

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like.

 

Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks.

 

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-next-marketing-battleground-real-life-behind-numbers

 

© 2026 EMARKETER

 

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

Built for business, made for fun. Atmosphere TV.

 

Click through URL: https://atms.tv/emarketer

In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta.

 

Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion.

 

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-beyond-attention-intent-eyes-bigger-role-ad-spending-behind-numbers

 

 

© 2026 EMARKETER

 

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

Built for business, made for fun. Atmosphere TV.

 

Click through URL: https://atms.tv/emarketer