Behind the Numbers: an EMARKETER Podcast

In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers

© 2026 EMARKETER

 

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Report mentioned in this episode: https://content-na1.emarketer.com/state-of-ai-shopping-assistants

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers

© 2026 EMARKETER

 

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded."

 

Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-every-retailer-learn-value-apparel-shopper-with-rainbow-apparel-reimagining-retail

© 2026 EMARKETER

 

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Report mentioned:

https://content-na1.emarketer.com/health-wellness-market-2026?_gl=1*1qdd2uu*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNDUxNDk0NDA3LjE3ODA5MzUzMzYuMTc4MDkzNjM2NQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODEwMTk2NzkkbzQ2JGcxJHQxNzgxMDE5Njg0JGo1NSRsMCRoNzUzODM2MjAy

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

 

Follow us on Instagram at: https://www.instagram.com/emarketer/

 

For sponsorship opportunities, contact us: advertising@emarketer.com

 

For more information, visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-mind-body-basket-rise-of-wellness-shopper-behind-numbers

 

© 2026 EMARKETER

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences.

 

Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-touch-grass-marketing-how-digital-brands-go-irl-behind-numbers

© 2026 EMARKETER

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.