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A People's Guide to Publishing

Microcosm Publishing
A People's Guide to Publishing
Seneste episode

369 episoder

  • A People's Guide to Publishing

    Episode 372: Do most books really only sell 12 copies? w/ Jane Friedman | A People's Guide to Publishing Podcast

    06.08.2026 | 12 min.
    A few years ago, during the Penguin Random House/Simon and Schuster merger trial, a claim was made that most books only sell around 12 copies. But if you listen to this podcast, you know statistics are rarely that cut and dry (or generalized). 

    So where did that stat about 12 books even come from? What's the truth of book sales?

    This week on the pod, Jane Friedman of The Bottom Line is back to talk to Joe and Elly about interpreting book sale statistics.

    For more from Jane, check out janefriedman.com

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    Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

    Get the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663
    Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

    More from Microcosm: https://microcosmpublishing.com

    Subscribe to our monthly email newsletter: https://microcosm.pub/newsletter

    Find us on social media:
    Tik Tok: https://www.tiktok.com/@microcosmpub/
    BlueSky: https://bsky.app/profile/microcosm.bsky.social
    Instagram: https://instagram.com/microcosm_pub
    Facebook: https://facebook.com/microcosmpublishing
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  • A People's Guide to Publishing

    Episode 371: What is effective book marketing? w/ Daley Farr | A People’s Guide to Publishing Podcast

    30.07.2026 | 17 min.
    How do you make marketing your book work for you? The inclination can be to get it in front of as many people as possible, with as much exposure as you can. 

    But does that actually work? Microcosm's own Marketing & Publicity Specialist, Daley Farr, is back on the pod this week with Joe and Elly to talk about marketing, why knowing your target audience is better than just getting into Target,  and how the media landscape is changing.

    ************
    Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

    Get the book: https://microcosmpublishing.com/catalog/books/3663
    Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

    More from Microcosm: http://microcosmpublishing.com
    More by Joe Biel: http://joebiel.net
    More by Elly Blue: http://takingthelane.com

    Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

    Find us on social media:
    Facebook: http://facebook.com/microcosmpublishing
    BlueSky: https://bsky.app/profile/microcosm.bsky.social
    Instagram: http://instagram.com/microcosm_pub
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  • A People's Guide to Publishing

    Episode 370: Why are people claiming libraries hurt book sales? w/Guy LeCharles Gonzalez | A People's Guide to Publishing

    23.07.2026 | 11 min.
    (Because they aren't hurting book sales.)

    So then why are people claiming that libraries hurt book sales?

    This week on the pod, industry analyst Guy LeCharles Gonzalez is back to continue the conversation about libraries, book sales, and the Author's Guilds claims about ebooks and libraries hurting the wider industry.  

    ************
    Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

    Get the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663
    Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

    More from Microcosm: https://microcosmpublishing.com

    Subscribe to our monthly email newsletter: https://microcosm.pub/newsletter

    Find us on social media:
    Tik Tok: https://www.tiktok.com/@microcosmpub/
    BlueSky: https://bsky.app/profile/microcosm.bsky.social
    Instagram: https://instagram.com/microcosm_pub
    Facebook: https://facebook.com/microcosmpublishing
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  • A People's Guide to Publishing

    Episode 369: How do you manage ADHD? w/ ADHD FAQ author Andrew Coltrin | A People's Guide to Publishing Podcast

    16.07.2026 | 12 min.
    We've got a fun one for you today, folks!

    Andrew Coltrin, aka PartlyRobot, aka author of "A is for Autism," "The ADHD FAQ," and "The ADHD Coping Skills Deck," joins Joe, Elly, and Bernie on the pod this week to talk about his latest book, neurodivergence, and finding what works for you (diagnosed or not).

    ************
    Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

    Get the book: https://microcosmpublishing.com/catalog/books/3663
    Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

    More from Microcosm: http://microcosmpublishing.com
    More by Joe Biel: http://joebiel.net
    More by Elly Blue: http://takingthelane.com

    Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

    Find us on social media:
    Facebook: http://facebook.com/microcosmpublishing
    BlueSky: https://bsky.app/profile/microcosm.bsky.social
    Instagram: http://instagram.com/microcosm_pub
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  • A People's Guide to Publishing

    Episode 368: What is the Small Press Insights Dashboard? w/Jim Hanas | A People's Guide to Publishing Podcast

    09.07.2026 | 12 min.
    Most things related to publishing insights are focused on the Big 5. They dominate the Indie Next List, most all bestseller lists, and conversation through the industry.

    Recently, Jim Hanas launched Small Press Insights, which shows which small press titles rank where at Amazon, and the indie bookstore lists, and what upcoming titles are popular. He joins Joe and Elly on the pod this week to talk about their favorite thing- analytics!

    If you want to learn more about why Jim started the list, you can read his blog about it here: https://www.loureedsnephew.com/p/the-small-press-view

    Check out the Small Press Insights list here: https://smallpressinsights.com/ipc

    ************
    Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

    Get the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663
    Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

    More from Microcosm: https://microcosmpublishing.com

    Subscribe to our monthly email newsletter: https://microcosm.pub/newsletter

    Find us on social media:
    Tik Tok: https://www.tiktok.com/@microcosmpub/
    BlueSky: https://bsky.app/profile/microcosm.bsky.social
    Instagram: https://instagram.com/microcosm_pub
    Facebook: https://facebook.com/microcosmpublishing
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Om A People's Guide to Publishing
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. 
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