Attributed - A podcast by Dreamdata

• Rethinking the B2B Customer Journey: AI, Loyalty & the Post-Sale Reality

  Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty.John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships.Here's what you'll learn:- Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth.- The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences.- From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically.- New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers."Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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• How to build at speed without burning out w/ Cecilie Willer

  Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.What will you learn in this session:- Tools to manage the daily pressures of a fast-paced scaling business without losing your edge.- Why taking care of yourself is the best way to grow your company.- Proactive strategies to recognize and stop burnout before it starts.- How to build a healthy, high-performing culture that's built to last, with real-world examples from successful entrepreneurs.Follow Cecilie Willer on LinkedIn: https://www.linkedin.com/in/cecilie-willer/Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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• The 3x10 Framework: Boost Your Marketing ROI 89% Without Spending More

  In a market where cost-cutting is the norm, marketers are being asked to do more with less.But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.What you'll learn:- The practical, low-cost strategies to boost your demo volume, increase your average contract value (ACV), and lower your cost per acquisition (CPA).- How a 10% improvement in demos, ACV, and CPA can lead to an 89% increase in ROI.- The success of B2B SaaS clients who grew significantly with low investment.- Real-world examples from B2B SaaS companies that drove growth using the 3x10 Framework.Whether you're a marketing leader, a growth marketer, or an entrepreneur, this live will equip you with the practical knowledge to deliver eye-popping results even in a down market.Follow Dev Basu on LinkedIn: https://www.linkedin.com/in/devbasu/Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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• B2B Content Growth: The Real Strategy for Today / Devin Reed

  Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.But what if you could learn what it takes to turn content into customers?We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.This session is focused on the strategic content framework required to connect your efforts to business results.Here’s a peek at what Devin will cover:- Why creating less content can actually get you more results.- How to build content that scales your brand, instead of just feeding the SEO machine.- The exact principles Devin used to scale content at hyper-growth companies.- Actionable advice for SaaS founders and marketers.Follow Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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• The New Marketing Ops: A Chat with Audrey Harze

  The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.In this episode, you will discover:The Paradigm Shift: Why Marketing Operations has historically been undervalued, and how top-performing businesses are now placing it at the heart of their growth strategy.Decoding Operational Intelligence: A practical breakdown of how this mindset helps teams unify tech stacks and data to deliver measurable, predictable business results.C-Suite Communication: Smart, strategic ways to frame and articulate the immense value of Ops, ensuring key decision-makers fully understand and invest in its potential.Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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