Attributed - A podcast by Dreamdata

What breakthrough trends will redefine success for marketers in 2026?

Which high-impact tactics will separate market leaders from the rest?

And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?

Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.

The panelists:
Francesca Pavan, Demand Generation Director at Legora
Casper Emil Sciuto Rouchmann, Founder at SparkForce
Hugo Pereira Fractional CMO at Frends iPaaS

The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata

What we’ll cover:
- Trends and breakthroughs that could reshape B2B marketing in 2026.
- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.
- The strategies and legacy channels you should retire or rethink
- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.
- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.
Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/
Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/
Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

How can you empower your customers to build high-impact account-based marketing (ABM) programs?

We’ll be joined by Mason Cosby, Founder of Scrappy ABM. 
He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).

What you’ll learn:

- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.
- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.
- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.
Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/
Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.
In this conversation, hosted by Steffen Hedebrandt, we’ll explore:

- How to craft messaging that resonates and drives action.
- Why clarity and buyer-focused language are your ultimate marketing tools.
- Practical tips to tell stories that connect, differentiate, and boost sales.

This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.
Don’t miss the chance to learn from one of the best in B2B messaging!
Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.

What You’ll Learn:

- Proven strategies to increase reach and engagement on LinkedIn
- How to scale your ad campaigns without inflating your budget
- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders

Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Stop playing defense and start playing offense.

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:
- Master the core principles of Positioning Jujitsu to differentiate your offerings.
- Apply this distinct approach to navigate complex B2B buying journeys.
- Use data-driven insights to fine-tune your strategy and win deals.
- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.
- Avoid common pitfalls that undermine your efforts, even with good positioning.
Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io