Attributed - A podcast by Dreamdata

The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them.
Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford. As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hundreds of millions of impressions and contributed to tens of millions in ARR.
In this episode, we'll cover:
How to build mindshare with the 95% of the market that isn't "ready to buy" yet, so you're the obvious choice when they are.
How to move beyond "random acts of content" and create a scalable content system that lowers CAC and earns attention.
Why vanity metrics like likes and shares aren't enough and how to build content IP that drives attributable revenue.
What it looks like when companies treat creators as strategic growth partners rather than just distribution channels.
How Discovery and Virality Loops connect content directly to pipeline, revenue, and long-term growth.

Follow on Brendan Hufford LinkedIn: https://www.linkedin.com/in/brendanhufford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B buyers are increasingly turning to AI tools like Claude, ChatGPT, and Gemini long before they ever visit a company website. So what does that mean for marketers?

In this episode of Attributed, Steffan sits down with Mark Goloboy, Founder of Market Growth Consulting, to discuss how AI is reshaping the B2B buying journey, and why marketing teams need to rethink how they measure success.
Mark shares his revenue-first approach to marketing, why ROI should guide every budget decision, and how companies can adapt to a future where websites become answer engines and buyers rely on AI-generated recommendations.

They also discuss:
Why marketers should focus on revenue and pipeline over vanity metrics
How AI is changing search, content, and buyer research
The rise of Generative Engine Optimization (GEO)
What makes an AI-ready marketing tech stack
How sales call transcripts can become a powerful source of customer insight
Building a culture of AI experimentation across marketing teams
A practical conversation for B2B marketers looking to navigate AI-driven change while staying focused on growth.
Follow Mark Goloboy on LinkedIn: https://www.linkedin.com/in/markgoloboy/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need.

In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk, Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2.

Jenni breaks down the two pillars of "Mental Availability" in B2Bs: Category Entry Points (CEPs); the internal and external cues that trigger a buyer to start a search, and Distinctive Brand Assets (DBAs), the sensory cues that ensure your brand gets the credit for the thought.

In this chat, we’ll bridge the gap between academic research and B2B reality, exploring how to map the complex buying situations of a B2B committee and how to avoid the "sea of sameness" that kills most professional services and SaaS brands.

What you’ll learn:
- How to identify the 7 W’s (Why, When, Where, With Whom, etc.) that lead a customer to your category before they ever search for a vendor.
- Why being on the mental shortlist is more valuable than any sales pitch later in the funnel.
- How to use the "Fame vs. Uniqueness" matrix to audit your logos, colors, and taglines so you stop wasting money on "invisible" marketing.
- Why B2B growth depends on your brand being easy to think of and easy to buy within complex buying cycles.
- Why B2B marketers must stop "refreshing" their brand and start building long-term memory recall that sticks for decades.

Follow Jenni Romaniuk on LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

What does it actually take to build a predictable B2B growth engine in today’s market?

In this special crossover episode, we are sharing an insightful conversation between Javier (from Predictable B2B Growth) and our very own CEO at Dreamdata, Nick Turner.

Fresh off the back of Dreamdata’s $55M Series B raise, Nick strips away the fluff and breaks down the harsh realities of scaling a SaaS business today. If you’ve ever wondered what metrics investors actually care about, or why your short-term demand generation might secretly be draining your long-term pipeline, this episode is a must-listen.

What is covered in This Episode:
The Series B Playbook: Why investors prioritize growth rate, gross retention, and burn efficiency over everything else.
The Power of Focus: Why hyper-focusing on a specific market segment, rather than premature expansion is the ultimate scaling secret.
Debunking the AI Hype: How to view AI as a tool for actual customer value rather than a marketing buzzword.
The Long B2B Buying Cycle: Balancing the scale of marketing automation with the irreplaceable power of human-to-human sales interaction.
Customer-Led Growth: Why the most reliable product roadmap is built simply by listening to your users.

Whether you're a founder eyeing your next funding round, a marketer trying to defend your brand spend, or a GTM leader looking for sustainable growth, Nick and Javier deliver a masterclass in cutting through the noise.
Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/
Follow Predictable B2B Growth Podcast: https://open.spotify.com/show/6HT8fnwoZZVKCAkO3EOB2u
Follow Javier Lozano Jr on LinkedIn; https://www.linkedin.com/in/javierlozanojr/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week?

Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close.

We'll pair his playbook with new data from the 2026 Dreamdata LinkedIn Ads Benchmark Report.

As Anthony highlighted in our benchmarks report: "We’ve always known B2B sales cycles are really long, and now it’s great to have real data behind it. A 272-day timeline can seem daunting, but accepting it will change how you approach your entire B2B marketing strategy."

In B2B, you shouldn't ask a cold audience to book a demo on their first ad impression. Instead, Anthony will explain how to use Thought Leader Ads to foster relationships, allow your prospects to get to know your leadership team, and build compounding trust over the long B2B buying window.
What we will cover:
- A dive into the 2026 Dreamdata benchmark data and what a 272-day journey means for your pipeline.
- Why you shouldn't ask a cold audience to book a demo on the first ad impression.
- How to use your team's leadership and storytelling to build compounding trust over time.
- How to prove the value of your top-of-funnel LinkedIn investments so your team stays committed.
Follow Anthony Blatner on LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io