Attributed - A podcast by Dreamdata

Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.

She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.

In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.

Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.

Not convinced yet? Here’s more details on the session:
- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.
- Identifying and automating high-friction GTM tasks that currently stall your pipeline.
- The metrics and insights CMOs should prioritize when integrating AI into their strategy.
- Actionable steps to move from manual processes to an automated, intelligent GTM engine.

Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ 
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.

In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.

Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.

You’ll discover:
- Why positioning and deep customer understanding must drive every decision
- How product marketing connects product, market, and revenue in a world where buyers self-educate online
- What the best product marketers do to enable evangelism and true adoption, not just awareness
- How product, marketing, and sales can partner to shape narratives that stick

This conversation goes beyond tactics.
It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.

Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.
Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B marketing assumes buyers are rational. They probably aren’t.
Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.

Data increases confidence but not always wisdom.
In this session, Rory Sutherland explores how B2B decisions are really made.

What this means for ads, messaging, and persuasion.
Why logic often loses to psychology.

Why brands matter more in complex B2B than we like to admit.
We’ll talk about measurement, but not as an answer machine.
Data as a way to reduce noise. Not to replace judgment.

Rory will challenge the idea that better dashboards automatically lead to better decisions.

What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.

This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.

Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.

In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.

What’s covered in this episode:
The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.
AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.
The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.
The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.
Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.
This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma.

Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/
Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/
Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B buyers don’t start with Google anymore.
They start in the feed.

LinkedIn. Podcasts. Creators. Comments. DMs.
Discovery happens before intent.
Before clicks.
Before forms.

In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.
Why trust is built in public.
Why consistency beats campaigns.
And why most funnels don’t reflect reality.

We’ll talk about what this means for content, ads, and messaging.
What earns attention in the feed.
What gets ignored.
And how paid and organic need to work together.

Less theory.
More real-world patterns.
And clear ideas B2B marketers can apply immediately.
Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io