Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.Here’s what we’ll get into:- Why is earning trust so hard right now (and how is AI helping or hurting)?- How can you use AI for good without sounding like a robot?- What simple, actionable steps can you take to become a trusted voice?- How do you move beyond "content" and create real connections?- What does the future of marketing look like when human connection is the ultimate advantage?Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler
Forget the best practices. Here are 11 real-world truths about scaling adtech today.Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.What You'll Learn:- Why Local Insights Often Trump Global Benchmarks in Adtech.- How creative is a core distribution strategy, not just an afterthought.- The surprising power of simplicity in scaling faster than sophistication.- Why apathy, not competitors, is often your biggest hurdle in the market.Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry. Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year
Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.You'll gain firsthand knowledge of:- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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B2B Creators & Revenue Generation with David Walsh
Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust.But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook.Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney
Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.If you're tired of the confusion, this one's for you.Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.You'll walk away knowing:- The truth about what brand awareness is (and what it isn't).- How to build a powerful case for a brand's direct impact on sales and growth.- The danger of ignoring brand health in favor of easy-to-track metrics.- Practical ways to measure what often feels immeasurable.- The exact arguments you need to win investment for long-term brand plays.- How to finally bridge the gap between your brand and performance marketing efforts.Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Flere Forretning podcasts
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Om Attributed - A podcast by Dreamdata
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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