Attributed - A podcast by Dreamdata

This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.
You’ll be learning from the best.

After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.

He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.

What you can expect from this session:

- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.
- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.
- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.
- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.
- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.

Follow Rex Gelb on LinkedIn: https://www.linkedin.com/in/rex-gelb-43445b1b/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:
- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.
- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.
- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.
- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.
Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:
- How to move away from the "one-and-done" launch mentality.
- Strategies for building long-term momentum post-launch.
- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.
- How early-stage PMMs can prioritize work that leadership actually cares about.
Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ 
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

For 20 years, Bo Møller has built B2B companies the unfashionable way.

No growth hacks.

No stretch goals.

No corporate theatre.

From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.
In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.

We’ll talk about:
- Why “move fast” is often the most expensive advice in B2B
- What going slow really means in product, pricing, sales, and growth
- How patience, focus, and realistic expectations compound over time
- Lessons from building and investing across multiple SaaS companies
- What B2B teams should stop rushing — and what they should double down on instead.

This is a session for B2B founders and marketers who care more about durable revenue than vanity metrics and who believe that sometimes, the smartest way to win is to slow down.
Follow Bo Møller on LinkedIn: https://www.linkedin.com/in/moelleren/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Langsom.com – This is Bo’s core company, built entirely on the "Slow and Steady" philosophy we discussed today. It’s the home for his consulting and the Turtle Method framework.
PingPuffin.com – An insanely simple uptime monitoring tool. It does one thing perfectly: it lets you know if your website goes down, without any unnecessary "noise" or complex features.
Alunta.com – A super simple subscription management tool designed to help you stay organized and keep track of recurring costs with minimal effort.
Anyhoa.com – A modern, streamlined system for Homeowner Associations (HOAs), replacing outdated legacy software with a clean, digital-first approach.
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.

She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.

In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.

Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.

Not convinced yet? Here’s more details on the session:
- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.
- Identifying and automating high-friction GTM tasks that currently stall your pipeline.
- The metrics and insights CMOs should prioritize when integrating AI into their strategy.
- Actionable steps to move from manual processes to an automated, intelligent GTM engine.

Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ 
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io