Attributed - A podcast by Dreamdata

B2B buyers spend more time learning from trusted experts, creators, and industry voices. So naturally, companies are investing in influencer programs to build awareness, credibility, and demand.

But what separates successful influencer programs from expensive sponsorships that fail to deliver results?

That’s what Laura Erdem sits down with Brianna Doe, a leading expert in B2B influencer marketing, to discuss.

They'll dive into:
- How to identify and choose the right creators for your brand
- Common mistakes companies make when launching influencer programs
- How to create authentic partnerships that audiences trust
- Ways to measure the impact of influencer marketing on pipeline and revenue

Whether you're a CMO, demand generation leader, content marketer, founder, or agency partner, this conversation will give practical insights for building a B2B influencer strategy that goes beyond brand awareness and drives real business growth.

Learn how to build an influencer program that earns trust, drives engagement, and supports revenue generation.
Follow Brianna Doe on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

This episode is a repost from ROI's Into the Corner Office Podcast, hosted by Brandt Handley.

In this conversation, Brandt sits down with Nick Turner, CEO of Dreamdata, to discuss his unconventional path to the corner office. From growing up in rural Virginia and co-owning a construction company through the 2008 financial crisis to spending nearly two decades building and scaling B2B go-to-market teams, Nick's journey offers valuable lessons in leadership, resilience, and self-awareness.

The discussion explores how early life experiences shaped Nick's leadership philosophy, the lessons he learned from shutting down a business during a recession, and why understanding his strengths as an operator ultimately prepared him for the CEO role.

Nick also shares his perspective on what Dreamdata is building in the age of AI, why high-quality data is becoming the ultimate competitive advantage, and the traits he looks for when building high-performing teams.

In this episode, you'll learn:
How resilience and family influence can shape leadership
Lessons from navigating the 2008 financial crisis as a business owner
Why self-awareness is critical for career growth and executive leadership
What separates successful operators from founders
How AI is changing B2B go-to-market strategies
Why clean, connected data is the foundation for effective AI
The four qualities Nick looks for in every hire

Originally published on ROI's Into the Corner Office Podcast and hosted by Brandt Handley.
Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/
Follow Into the Corner Office Podcast: https://open.spotify.com/show/3fpukwa4sym0IcELKQ9Lbl
Follow Brandt Handley on LinkedIn; https://www.linkedin.com/in/brandthandley/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:
- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.
- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.
- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.
- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.
Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B marketing isn’t struggling because of a lack of tools, channels, or budget.

It’s struggling because too many teams have lost focus on the fundamentals.
In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.

In this session, Mark Ritson joins Dreamdata to challenge how modern B2B marketing is done - and reset what good actually looks like.

Expect a candid, no-BS conversation on:
- Why most B2B marketing starts in the wrong place
- The over-focus on short-term performance - and what it’s costing you
- Why brand building still matters (yes, even in B2B)
- Where measurement creates the most value in B2B
- What actually drives sustainable growth

More importantly, you’ll walk away with tangible takeaways you can apply immediately:
- How to refocus your marketing around strategy, not just execution
- How to balance long-term brand building with short-term results
- How to prioritize what actually moves the needle
- And how to use measurement to support better decisions and prove real impact

Mark Ritson is known for cutting through marketing nonsense and bringing the focus back to what works: clear strategy, smart prioritization, and long-term effectiveness.

If you’re a B2B marketer under pressure to deliver results - and want a clearer, more effective way to do it - this session is for you.

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.

The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck.

We’ll dive into:

- The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy.
- Solving for "Value": New tactics for the hardest step in the process: defining differentiated value.
- The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch.
- Scaling Up: New guidance for multi-product companies struggling with complex portfolios.

Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
💬 Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io