Tired of marketing and ops teams working in silos?In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization.Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership.You'll Discover:1. Break Down Silos:- Practical tips for seamless communication.- Aligning on shared goals and KPIs.2. Drive Data-Driven Decisions:- Creating a unified data language.- Leveraging data for optimal campaign performance.3. Optimize Lead Management:- Improving lead handoff & conversion rates.- Aligning teams for better lead qualification.4. Collaboratively Plan & Budget:- Developing a joint approach to marketing initiatives.- Maximizing ROI through aligned budgeting.5. Communicate Marketing's Value:- Translating metrics into business outcomes.- Building internal buy-in and understanding.5. Future of Collaboration:- Insights into AI and tech transformation.Don't miss this opportunity to learn from Orum’s experts and transform your marketing and ops teams into a true power couple. Discover why collaboration isn't just a buzzword – it's the key to winning in today's competitive B2B landscape.Follow Rebecca Rissinger on LinkedIn: https://www.linkedin.com/in/rebeccarissinger/Follow Justin Van Nostrand on LinkedIn: https://www.linkedin.com/in/justinvannostrand/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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From Founding Vivino to YouTube Success: Heini Zachariassen’s Raw Lessons
How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers?Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes.In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover:- How he grew Raw Startup from zero to 100,000+ subscribers- The challenges of building a YouTube brand as a startup founder- The strategies that helped him break through in a crowded content space- What he learned from scaling Vivino that also applies to YouTube growth- Why consistency, audience-first thinking, and persistence are key to successWhether you’re an entrepreneur, a marketer, or someone looking to build a loyal audience, this session will be packed with real lessons, raw insights, and actionable takeaways. Don’t miss it!Follow Heini Zachariassen on LinkedIn: https://www.linkedin.com/in/heini/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut
B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.So how can B2B marketers use behavioral science to nudge buyers in the right direction?In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions- The behavioral triggers that reduce friction and accelerate deals- Common mistakes marketers make when using behavioral tactics and how to avoid themB2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author🎙 Host: Steffen Hedebrandt – CMO & Co-founder, DreamdataFollow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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51:05
Competition in B2B Marketing: What Matters (and What Doesn’t)
B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:- The competitive insights that actually move the needle- Common mistakes marketers make when analyzing competitors- How to turn competitive intelligence into revenue growthIf you're in B2B marketing, demand generation, or product marketing, this conversation is for you.Follow Andy McCotter-Bicknell on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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53:35
The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase
Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?This isn’t just a theory, it’s backed by marketing science.Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works.We’ll discuss:- What the 95:5 Rule means for your marketing strategy- Why most of your buyers aren’t actively looking to buy—and what to do about it- How mental availability influences future sales- The balance between short-term tactics and long-term brand-building- Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should knowIf you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss. Follow John Dawes on LinkedIn: https://www.linkedin.com/in/john-dawes-059bab10/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Flere Forretning podcasts
Trendige Forretning podcasts
Om Attributed - A podcast by Dreamdata
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
Denmark