Why do half of B2B product launches fall short?B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.What you’ll learn:- Why most B2B product launches fail and what to avoid.- The Campfire Model framework for building sustained momentum and engagement.- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.- Strategies for achieving lasting commercial impact beyond the initial product buzz.Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
--------
45:08
--------
45:08
Content 201: High-Value B2B Assets & Measurement with Amanda Natividad
Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.- Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.- Measuring Success using a balanced set of leading and lagging indicators- Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.- Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
--------
57:54
--------
57:54
Planning & Budgeting for B2B Marketing Success in 2026
2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes.What else will you learn?- Key trends driving B2B marketing in 2026- How to prioritize your budget across channels and teams- Strategies for optimizing spend without sacrificing growth- Real-world examples from industry leaders on planning and budgetingJoin us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve.Meet the experts:Natasha Davidson, CMO at LearnlightJennifer Day, Head of Marketing at PigmentFollow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/Follow Jennifer Day on LinkedIn: https://www.linkedin.com/in/jennifer-day-genau/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
--------
48:13
--------
48:13
Rethinking the B2B Customer Journey: AI, Loyalty & the Post-Sale Reality
Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty.John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships.Here's what you'll learn:- Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth.- The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences.- From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically.- New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers."Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
--------
43:37
--------
43:37
How to build at speed without burning out w/ Cecilie Willer
Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.What will you learn in this session:- Tools to manage the daily pressures of a fast-paced scaling business without losing your edge.- Why taking care of yourself is the best way to grow your company.- Proactive strategies to recognize and stop burnout before it starts.- How to build a healthy, high-performing culture that's built to last, with real-world examples from successful entrepreneurs.Follow Cecilie Willer on LinkedIn: https://www.linkedin.com/in/cecilie-willer/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
--------
33:20
--------
33:20
Flere Forretning podcasts
Trendige Forretning podcasts
Om Attributed - A podcast by Dreamdata
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
Denmark