Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.They'll cover how strategic gifting can help you:- Open new doors with hard-to-reach prospects by creating memorable, personalized touchpoints.- Re-engage stalled conversations and push opportunities forward with thoughtful gestures that demonstrate you understand their needs.- Build stronger, more authentic relationships that drive loyalty, expansion, and ultimately, revenue – moving away from impersonal marketing.If you're a B2B marketer who believes in the power of personalized engagement and is looking for actionable ways to boost pipeline and close deals faster in a non-transactional way, this is one event you won't want to miss.Get ready to transform your B2B approach with the strategic power of gifting!Follow Kacie Jenkins on LinkedIn: https://www.linkedin.com/in/kaciejenkins/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.What you'll learn:- How you can use LinkedIn Ads to support sales actively.- How you can turn engagement data into sales opportunities.- The role of marketing as a direct contributor to revenue generation.Follow Canberk Beker on LinkedIn: https://www.linkedin.com/in/canberkbeker/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Making Interactive Demos Work in B2B – Live with Natalie Marcotullio
Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.We will discuss:- Proven use cases across the B2B buyer journey that are driving real results for companies today.- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.Ready to make your interactive demos really work?Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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What Makes Dreamdata's IP-to-Company Resolution Unique?
In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine.Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.In this episode, we cover:Why we built our own IP resolution engine, and what makes it differentHow it works behind the scenes using public registries, WHOIS data, and our own analytics infrastructureWhat this means for attribution, pipeline visibility, and account-based activationHow it enhances (not replaces) your existing intent data tech stack (6sense, Clearbit, etc.)If you care about tracking anonymous traffic, improving attribution, and unlocking more revenue from your website, this PRODcast is for you.Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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ABM 2025 - Live panel - This is what works (and what doesn't)
The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.Join this timely panel conversation diving into the state of ABM right now.Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.The panel features:Katrine Rasmussen: Chief Marketing Officer at Pixelz IncCalvin Field: Head of Marketing (Interim) at hyperexponentialTim Hughes: Demand Generation Lead at CognismDesigned specifically for B2B marketers, this session will cut through the hype and provide actionable insights based on real-world experience from these practitioners. The discussion explores:- Current, effective ABM strategies for identifying and engaging high-value accounts in 2025.- Lessons learned from ABM initiatives – what didn't work and why.- Practical tips for aligning sales and marketing in the current environment.- Navigating the latest in ABM technology and data.- Measuring tangible ABM success in today's B2B landscape.If you're a B2B marketer looking for a no-nonsense look at what's driving ABM success (and what's not) in 2025, this live panel is a must-attend.Follow Katrine Rasmussen on LinkedIn: https://www.linkedin.com/in/katrinerasmussen/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Follow Calvien Field on LinkedIn: https://www.linkedin.com/in/calvin-field/Follow Tim Hughes on LinkedIn: https://www.linkedin.com/in/tim-hughes-0bb877110/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Flere Forretning podcasts
Trendige Forretning podcasts
Om Attributed - A podcast by Dreamdata
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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