How devs can more intelligently spend money to make money
Adam Lieb sits down with me to talk about GameSight, which is a performance marketing company for the rest of us. While performance marketing has dominated mobile gaming, it’s coming late to the traditional console and PC space. GameSight tries to connect data from various resources to determine how spending money can make developers and publishers even more money – but it brings in that data from places like television ads and other traditional avenues for marketing.
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25:45
How Serenity Forge ships physical games when China runs out of cardboard
I talk with Z and Kevin Zhang of Serenity Forge, which is here in Colorado. I met these fellas back at a Denver Comic Con a few years ago, and now they have found themselves in the business of publishing physical games. Most recently, they distributed Doki Doki Literature Club+ into Targets and Walmarts around the world. And they have plans for more projects like that in the future.
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29:53
How empathy can make your game money
I talk to Steven Spohn and Dr. Chris Power from Able Gamers about their APX certification for game developers. This is a certification that teaches best practices for accessibility to game creators. Steven and Chris explain how those conversations with devs have changed over the last few years as well as the challenges they continue to face.
APX
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36:07
How Plitch is trying to bring back game cheats
On this episode of How Games Make Money, host Jeff Grubb speaks with one of the cofounders of Megadev, Robert Maroschik, about its game-cheat service Plitch. That is a subscription program that uses programs called "trainers" that can adjust the way games behave. But unlike similar programs, like Cheat Engine, Plitch takes out all of the guesswork. But while Plitch is simple, it faces a complicated landscape where game cheats are no longer part of the norm. Megadev wants to change that.
Plitch
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23:36
HOW SPLITGATE IS PREPPING FOR CROSSPLAY SUCCESS
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I speak with 1047 cofounder Ian Proulx. Ian helped build 1047’s Splitgate competitive shooter that combines combat with a futuresport aesthetic. Splitgate is already available on PC, where it has gained a lot of traction. But now it is headed to console as well, and we talk about that process, self-publishing, and a lot more.
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22:46
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Om How Games Make Money
How Games Make Money is a podcast where host and GamesBeat editor Jeff Grubb talks to people in and around the business of video games. The purpose of each episode is to find out how different people are bringing in cash from games. Jeff talks with developers, publishers, executives, content creators, tool makers, and more.
Look for new episodes every Friday.
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