Branding Beauty

In this episode, we explore the evolving world of Formula 1 and its impact on brand collaborations, with a special focus on how F1's growing female fanbase is reshaping marketing strategies. From luxury fashion brands to beauty powerhouses, we discuss how companies are leveraging F1’s global appeal to create innovative partnerships that resonate with diverse audiences. We also dive into the Year in Search 2024, breaking down the top Google searches across the UK and Ireland. What moments, people, and cultural phenomena captured our attention this year? From trending athletes to iconic TV shows and pop culture moments, we analyze what these searches reveal about consumer interests and behavior.   Follow On Instagram https://www.instagram.com/sociallyciara/  Formula 1 Case Study https://sociallyciaraagency.com/2024/driving-connection-how-brands-are-winning-over-f1s-female-fans/ 

Hello! On todays show we're covering the below topics.  2024 Black Friday Success Stories in the Beauty Industry with brand examples from MAC, Space NK, Look Fantastic, Medik8 & Charlotte Tilbury.  Matilda djerf collaborates with hailey biebers rhode beauty Nanoncreators have become the go to creators for the beauty industry. Australia bans social media for users under 16 with big penalties for meta, tiktok & snapchat. References  https://www.investopedia.com/australia-passes-social-media-ban-for-children-under-16-8753283#:~:text=Australia%20has%20passed%20the%20world%27s,accounts%2C%20according%20to%20the%20law  https://www.voguebusiness.com/story/beauty/how-nano-creators-became-beautys-best-marketing-tool  Sign Up to Our Weekly Edition Marketing Email https://sociallyciara.us16.list-manage.com/subscribe?u=d1d17231777013b1b5a7cc925&id=34dae9e714     

It's our final episode of season 2, and we're diving into the world of REFY Beauty.  Refy Beauty, co-founded by Jess Hunt and Jenna Meek, is a vegan and cruelty-free beauty brand known for its innovative and simple-to-use products. The brand gained popularity through its focus on enhancing natural beauty and solving common makeup problems. Refy's initial product launch, including the viral brow sculpt, sold out within minutes and garnered over 100,000 units sold in just six weeks. Jess Hunt's influence as an influencer and her signature makeup look, featuring dewy skin, feathered brows, and glossy lips, contributed to the brand's success.   Refy utilised social media platforms like Instagram and TikTok to reach a wider audience and engage with customers. They offer unique formulas that are vegan, cruelty-free, and suitable for all skin types and tones. Additionally, the brand creates immersive experiences for their customers through pop-ups and events, allowing them to try products and engage with the brand. Overall, Refy Beauty is constantly evolving and prioritises their community, making them a successful lifestyle brand, and fantastic brand for us to review at Branding Beauty.    Find out more about Socially Ciara Agency here; https://sociallyciaraagency.com/   

In this episode, Ciara discusses spring/summer trends in the beauty industry, focusing on skincare, makeup, and haircare. She emphasises the importance of lightweight, hydrating products with a natural glow for the skin. She also highlights the need for SPF protection and brightening formulations. In terms of makeup, she talks about fresh, dewy skin, vibrant and playful color palettes, and waterproof formulas. For haircare, she mentions effortless waves, UV protection, and bold hair colors. Ciara provides examples of brands like Glossier, Sephora, and Ouai Haircare that have successfully implemented seasonal campaigns to align with these trends. To Learn more about Socially Ciara Agency visit our website https://sociallyciaraagency.com/