Artist Academy

• 374. Artists with Social Anxiety Can Do Big Things Too

  This week’s episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelming—whether on social media, video, or in person—you’re not alone! I’m sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote your work.We’ll talk about the power of practice, pushing through discomfort, and how small steps can lead to big progress in your art business. If self-promotion has ever held you back, this episode is for you!

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• 373. Muralist Tracing Tools - Apple Vision Pro vs Projectors

  This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments.We’ll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if it’s worth the hefty price tag.Beyond the tech, we’ll talk about where this industry is headed—will AR tools for artists become more accessible soon?Tune in to explore the future of mural-making with augmented reality!

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• 372. Art Galleries vs. Social Media Sales with Louise McNaught

  This week's episode on the Artist Academy Podcast features UK artist Louise McNaught. Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints. I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview HERE), so this episode provides an updated look at how her art business has changed post-COVID. Louise still sells through art galleries but now primarily focuses on social media to make sales. I thoroughly enjoyed catching up with a fellow animal (cat) lover and talking about the different ways to sell canvases, which is something I rarely manage to do. For me, selling a customizable wall mural is so much easier than selling a canvas painting that comes purely from my own creativity. It’s also really tough for me to push myself to be creative in my own way, with no customer insight required. Louise lends her perspective on both of these challenges, drawing from her many years of experience. Let me know what you think of this week’s updated episode with Louise McNaught!

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• 371. Outreach 101 - Borrow My Virtual Assistant

  Does outreach seem scary/foreign/confusing? Let me help… This week's episode on the Artist Academy Podcast is all about how I’m gaining mural customers from reaching out to businesses via email/DM and how you can get started too. Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few months figuring it out. I’m pretty new to this still, but there are a few things I’ve come to learn that I think you’ll find interesting. I couldn’t do this without my VA (virtual assistant). I would get bored of it FAST and not make time. She is worth every penny because without her it would NOT get done. It’s a numbers game, but personalizations double/triple conversion rates. CRM platforms like HubSpot make things both more difficult and easier. I almost expect no reply on the first email. Follow-ups are where it’s at. Summarize the first email = that’s your followup. You do NOT need to have some crazy impressive mural experience (pitch deck) but it helps. For those who don’t have the time or the want to sit down and gather contact info of potential customers, I have something for you…Done-For-You Outreach What you get: 500 niche contacts Outreach scripts March 1-31st outreach coaching w/ Andrea Pitch Deck Template You essentially get to borrow my already trained Virtual Assistant and have her create an excel sheet with 500 contacts of companies you want to work for in your area (apartments, dentist offices, schools… any category) to then pitch to them. + 1 month of small group coaching on the subject of outreach to support you through it! We meet every Tuesday for 1 hour. Total price = $4975 spots available. DM Andrea on IG (or reply to this email) to save your spot! This is for you IF: You want to learn outreach the right way quickly with half the effort You are committed to sending 500 pitches in the month of March You have a few murals under your belt (nothing crazy, just enough to show you have done a few murals for at least friends/family)

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• 370. Mural Pricing Examples (Per Square Foot)

  This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence.Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explaining exactly what factors go into those numbers.I’ll share real examples from past mural projects, highlighting how details like surface type, complexity, and location affect the final price. Whether you're just starting out or looking to refine your rates, this episode will give you the knowledge to price your work fairly and profitably.Tune in for actionable insights on setting your prices, communicating value to clients, and getting paid what you’re worth!

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