#FlipMyFunnel Podcast

Have you ever been to one of those delis with the signed pictures of celebrities all over the wall? Maybe they had a sandwich named after the most prestigious A-lister to dine there? Those delis would have trouble surviving if they only catered to celebrities, right? But you certainly don’t get a sandwich named after you for a visit. Well, one of the beauties of ABM is it can be used to treat everyone you do business with — big or small — like a sandwich-worthy VIP.  On today’s #FlipMyFunnel, special guest host " newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

How well do you know your customer experience?  Have any of your friends, family, neighbors, enemies or old middle school teachers ever tried to buy your product? Where were the sticking points? If you don’t know, you should. If you want to be as successful as Amazon, you need a frictionless customer experience. So says " newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

These days answering a call from a number you don’t recognize seems as outdated as driving without a seatbelt.  It would be just as reckless to not send it to voicemail: At worst, it’s a scammer. At best, it’s an unsolicited sales call.  But if it’s the latter and you somehow forget what year it is and actually answer the call, the person on the other end better show you they know you.  If they don’t, their marketing philosophy is another relic of a bygone era.  That’s some of the marketing wisdom " newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

Marketers love trying to close the deal after the first meeting, and oftentimes, they're more focused on conversions than conversations. This is what we call a one night stand marketer.  ------ Join Sangram's " " newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

On today's episode, we sat down with " newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.