524. Direct Mail is Alive and Kicking with Account-Based Marketing
How could something as low-tech as direct mail possibly be effective in the digital age? Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.
523. 3 Things B2B Marketers Can Learn From The B2C Sphere
In this throwback episode, we brought in our very own " newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
522. Netflix Culture Code: Giving Employees Context In Their Role
If you really want to look at a great culture deck, check out Netflix. Netflix’s culture code can be summarized by this quote: "If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea." ‐Antoine De Saint‐Exupery We were so inspired by their culture deck that we’re dedicating a podcast series to it! The first value from Netflix’s culture code to unpack is “Context, Not Control.” The best managers figure out how to get great outcomes by setting the appropriate context rather than by trying to control their people. Here’s your challenge for the week as a manager: When one of your talented people does something dumb, don’t blame them. Instead, ask yourself what context you failed to set. ---- Join Sangram's " " newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
521. 3 Specific Ways to Make Your Organization More Productive
For summer reading what sounds better? Inching along on 16 unfinished books? Or reading 3 great ones cover to cover? Obviously the second. So why are we so tempted to run our business operations the other way? In this episode of #FlipMyFunnel James Carbary of Sweet Fish Media takes over to talk with Andrew Hurley, the Director of Operations, about 3 specific ways to make your organization more productive. --- Join Sangram's " " newsletter for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
520. 4 Detailed Recipes for a Successful ABM Program
There’s not much better than grandma’s homemade apple pie. The problem is she never writes it down! Mixing up that scrumptious pie is nearly impossible without some written instructions. The same goes for ABM strategies, believe it or not. That’s why our content team at Terminus has created a .